Why do advertisers continue to put up with this??
These massive, unregulated ad networks continue to cost advertisers dearly, not only exposing them to massive fraud, but allowing them to inadvertently monetize hate, sexism and now pedophilia!
Is it really worth the spend?
These massive, unregulated ad networks continue to cost advertisers dearly, not only exposing them to massive fraud, but allowing them to inadvertently monetize hate, sexism and now pedophilia!
Is it really worth the spend?
This thread from yesterday from @Chronotope really shows that it’s not.
Ad networks are built, essentially, on lies. The numbers don’t add up. But everyone keeps pouring money, good after bad, into them.
Ad networks are built, essentially, on lies. The numbers don’t add up. But everyone keeps pouring money, good after bad, into them.
This doesn’t just put these advertisers at financial and reputational risk, it puts our society at risk. Hell, when we started this campaign, there were still ads from big brands on real neo-nazi sites and no one called these ad networks out on it. That’s insane.
So why doesn’t anything change?
One simple reason:
There’s nowhere else left to advertise.
One simple reason:
There’s nowhere else left to advertise.
