I've spent some time analysing bestseller sales figures from this article and there's some fascinating stuff in here.
Get ready for some graphs.
Did you know that 40% of the top-selling children's books sold in the UK last year were by David Walliams?
He sold more than 1.91 million books in 2018. JK Rowling sold 600k
Things notably absent from this Top 100:-
💖 Romance (other than Jojo Moyes)
🤖 Science fiction (other than Ready Player Go, which was a film tie-in
🧙🏼♀️ Fantasy (unless you count Greek or Norse myths)
I would bet these sales are mostly ebooks now
These are Top 100 books, so a very small slice of overall publishing output.
But I do wonder, given the total dominance of a few authors and genres, whether anything that wasn't grip-lit, pop-science, up-lit or David Walliams got much marketing.
(NGL, crunching these figures as a recently published author has been a sobering experience.)
The average children's bestseller (not including Walliams, Kinney or Rowling, who skew the numbers) sold 110,000 copies in 2018.
A category leader like Lee Child can shift 300,000 copies
A best-seller is between 100-140k copies
Because so little general fiction made it into the Top 100 in 2018, these books sold proportionally more.
When I did this exercise last year, a general ficiton bestseller sold about 100k copies. Now it's about 140k
Sophie Kinsella sold more books than J*rdan P*terson last year. Use that fact to keep you warm on a cold night.
THANK YOU AND GOODBYE.