This is a good deal.
But it does show how the economics of newspapers have changed dramatically.
This deal works out at about 17 cents an edition for digital access.
The cover price for a physical Indo or Irish Times is €2.20, thirteen times more expensive.
But it does show how the economics of newspapers have changed dramatically.
This deal works out at about 17 cents an edition for digital access.
The cover price for a physical Indo or Irish Times is €2.20, thirteen times more expensive.
When newspaper sales starting falling it wasn’t actually that fewer people were buying them.
It was that they were buying them less often, known as Frequency of Sale.
Monday editions were particularly interesting. It used to be a very big sale day.
It was that they were buying them less often, known as Frequency of Sale.
Monday editions were particularly interesting. It used to be a very big sale day.
But men between 22 and 40 who were big in to sport were amongst the first to migrate online to places like Football365 and elsewhere.
Other sports fans followed. Now Monday is usually the worst sale day of the week. By some distance. (I haven’t checked the breakdown recently)
Other sports fans followed. Now Monday is usually the worst sale day of the week. By some distance. (I haven’t checked the breakdown recently)
You could migrate your own readers online but a reader worth 7 euro in revenue in print was only worth 1 euro online.
Incumbency and dominance became (and is) a big problem. Because deals like this, where The Times Ireland have nothing to lose, threaten established media.
Incumbency and dominance became (and is) a big problem. Because deals like this, where The Times Ireland have nothing to lose, threaten established media.
