People need to know that pressure groups and anti-scientific campaigners are particular experts at manipulating the media at this time of year.
There are a number if reasons for this:
There are a number if reasons for this:
People have had weeks (up to a month in some cases) of over indulgence. Loads and loads of nice stuff.
They’ve probably put on a bit of weight and all.
It’s from this week that people start planning to be virtuous.
They’ve probably put on a bit of weight and all.
It’s from this week that people start planning to be virtuous.
The media reflects this. Newspapers, television shows and online will be replete with various diets/resolutions and “healthy eating” guidance over the coming days.
Newspapers are blotting paper for food charlatans and campaigners at this time of year.
Newspapers are blotting paper for food charlatans and campaigners at this time of year.
Even though people consciously made the decision to overeat and over drink in December (and actually enjoy themselves) they now feel guilty. And there is a natural human instinct to project that guilt on to others (and even inanimate objects).
Often this manifests itself in stories about how the food industry is secretly killing its customers (or, even better, children) with evil hidden or disguised ingredients.
Every late December a new foodstuff is labeled as the “new tobacco”
Every late December a new foodstuff is labeled as the “new tobacco”
It has been sugar in the past. It appears to be bacon this year.
But the pattern is always the same. And the stories are always pushed by manipulative campaigners for their own reasons.
But the pattern is always the same. And the stories are always pushed by manipulative campaigners for their own reasons.
Sometimes these reasons will be no more than keeping these campaigners relevant, famous and in the news (and presumably earning cold hard cash).
But there will often be other ulterior motives too.
But there will often be other ulterior motives too.
What they all have in common is that they understand the need the insatiable need the media has for food related stories at this time of the year. And the need we have to blame someone for our own overindulgence as well as a “quick fix” rule to set us right again.
You’re not reading science.
You’re being played.
You’re being played.
It’s like clockwork.
Every single year at this time.
Every single year at this time.
And again.....
