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Santa 🎅🏼uinlan
@sarahmquinlan
, 6 tweets, 2 min read Read on Twitter
Am I watching a different Gillette ad than everyone who’s mad about it...? I don’t understand why people are angry about a message to be the best man you can be by stepping in to stop bullying, being supportive fathers, & calling out bad behavior instead of looking the other way.
What in the ad does Piers think was an attack on masculinity? The only reference to masculinity was *toxic* masculinity. What does Piers think we should allow boys & men to do in order to let boys be boys & men be men? Gang up? Harass? Treat others poorly?
The ad even says “we believe in the best in men.” That’s an inspiring and positive message!
The ad isn’t demonizing malehood — it says, “we believe in the best in men... to act the right way. Some already are.” Which is true, I’ve had men step in to make me feel safe & strangers look after me to make sure I was OK. That’s being a man. That behavior should be encouraged.
And if y’all think this ad is going to hurt Gillette the way the Kaepernick ad hurt Nike...
vox.com/2018/9/24/1789…
I explained @ RedState why the Gillette ad is an inspiring & beautiful message that believes in the best of men & seeks to encourage them, not bring them down. (As part of doing so, Gillette is also donating millions of dollars to charities that help men.)
redstate.com/sarahquinlan/2…
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🇳🇴Moon-faced Assassin of Joy🇺🇸
@NomeDaBarbarian
Alright - are you a man who's offended by the #GilletteAd? Thinking of doing the #gilletteboycott? Think the add portrays all men as awful?

No you don't (he said, diplomatically not calling you a fucknuckle), and I can prove it. 1/
Let's start with any dads out there, or people like me who want to be dads - who look forward to it, who've been thinking about it forever.

If you're like me, you've probably grown up (as a kid) imagining what kind of dad you'd be. How you'd treat your Sons. Daughters.

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Maybe you warn him about trouble, heartbreak.

3/
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Qasim Rashid, Esq.
@MuslimIQ
Men: Watch this. Then watch it again. This is important. It’s long overdue we stepped up.
To the American men responding to me,“but what about men in Muslim nations?”
•I’ve been condemning their misogyny for decades before you first heard you were supposed to
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•Ratify the ERA already
#Gillette
Since tweeting the #Gillette ad I've dealt w/men who claim:
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In short, men proved the Gillette ad's point on toxic masculinity🤦🏽‍♂️
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Star
@starmlw
#Gillette Where this commercial goes wrong is with the virtue signaling and assumption that masculinity in and of itself toxic and abusive. This is #ThirdWaveFeminism at it's finest. #3WF is not accepting of anything less in a man than psychological & emotional castration ...
#Gillette #3WF

The fact that a man has a penis is offensive and construed as #ToxicMasculinity. The only way men escape this #LeftistCult #3WF label is
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the #ToxicMasculinity label has nothing to do with
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Yassmin Abdel-Magied
@yassmin_a
Okay this #Gillette video is actually revolutionary. @Gillette
Thoughts:

1/ It's always kinda sad to me that moral messaging is so linked to brands... but that's maybe a personal thing (like pads + feminism ads always make me a bit like 'huh'?)

2/ This is SUCH a great example of how a brand can use platform for good, and to BACK the values it purports to have. I tell companies this often: if you are going to say that you value diversity, or equality, or mental health for men... then put your money where your mouth is.
3/ This is a clear and marked rebrand for @gillette in particular, but I think long term it will be rewarded for the risk it is taking. It's ahead of the branding curve (i.e. I haven't seen such a strong anti-toxic-masculinity line from a traditionally masculine brand before)
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Seth Cotlar
@SethCotlar
1. As a descendant of Jewish immigrants who settled around Johnstown, PA in the early 20th century, my family history also intersects with Stephen Miller's. Here's some of that history, and why it leads me to revile Miller's politics. politico.com/magazine/story…
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