Let's talk about the good things tech is doing in real estate right now.
1. $500 million: @Microsoft's commitment to stimulate affordable housing development in #Seattle. This the commitment to community that's missing from so much of the tech world. #UnlockTheDoor
2. Emerging tech platforms: @moxiworks is creating a platform similar to @UpstreamRE (without the single listing input concept). Whether one or both platforms are successful, integration of broker data tools is becoming a reality. All hail open platforms and APIs. #proptech
3. Simplicity: @Homesnap has made digital marketing exponentially easier for listing agents. It's not just how quickly you can create ads and budget on FB, IG, Google, Waze. The secret sauce is the analytics in the reports you can show your sellers. #proptech
4. iBuyers: They're making it easier to sell your home as fast as possible. There's still need for consumer education about why this might not be the right solution for many of them. But the new "I buy ugly houses" guys are paying sellers more than the old guys. #proptech
5. Standards taking hold: @flexmls , @CoreLogicInc , @Black_KnightInc and others are pouring millions into cleaning and aggregating data feeds for brokers and MLSs. You should know if you have access to them. #proptech
6. Machine learning: you can write an elaborate, adjective-dripping description of your luxury listing. But if the consumer just wants to compare master baths and your photos haven't been tagged correctly, let the machine read the images for the user. It's fascinating. #proptech
7. Who's next?
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