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, 10 tweets, 1 min read Read on Twitter
Lyft Driver:
"By doing just that, I increased my closing rate from 5% to 85%"

(👇 thread on sales)
2/ Wisdom is everywhere around us, you just have to ask a little (and listen).
3/ Me: what's your favorite job you've ever had?
Lyft Driver: I sold men's hairpieces and toupees when I was 22. Great gig.
4/ Me: ...how does that work?
LD: well, we'd get leads, schedule appointments and go to folks home to show off the product. It was great.
5/ Me: so what tactics mattered?
LD: building a real relationship, understanding needs. All of that mattered. But then I tried something.
6/ LD: I shaved my head. Started wearing what I was selling, a fitted hard bottom hairpiece.
7/ LD: Then when prospects were close...I'd ask them
"would you buy one if you could have hair like me?"
8/ LD: They'd say - "Of course, you are young and have great hair!"
9/ LD: Then...*pop* I'd remove my hairpiece. Wrap their head in plaster of Paris, grab my check and go.
10/ Skin the game matters.
/fin
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