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[[[ Painting a picture with words ]]]
Do you know how to write words that can make your reader...
Drool
Envision a future
Laugh
Cry
... or feel anything at all?
This is what separates a good ad from a boring one...
A thread
Do you know how to write words that can make your reader...
Drool
Envision a future
Laugh
Cry
... or feel anything at all?
This is what separates a good ad from a boring one...
A thread
A marketing mortal attempts this tactic by using big words, impressive statements, and lengthy copy
But, therein lies the problem...
The big words and statements will quickly make for boring copy
Which loses your reader...
Making your "lengthy copy" pointless
But, therein lies the problem...
The big words and statements will quickly make for boring copy
Which loses your reader...
Making your "lengthy copy" pointless
If you've ever struggled to get your copy to convert, you're most likely not making your reader FEEL anything at all
They are simply reading words
When I write an ad, I am selling a concept, not a product
What does this mean?
They are simply reading words
When I write an ad, I am selling a concept, not a product
What does this mean?
This means I sell things like:
-Freedom
-A better life
-More status
-Power
-Notoriety
-Fame
Even though, I sell copywriting products and services, I am selling the concept of the above items
This is done by painting a picture of what life will be like for the purchaser
-Freedom
-A better life
-More status
-Power
-Notoriety
-Fame
Even though, I sell copywriting products and services, I am selling the concept of the above items
This is done by painting a picture of what life will be like for the purchaser
I sell freedom to most of you who are on my list
You are looking for a simple way to get out of your 9-5 or become secure financially
I do this by painting a picture of writing from your kitchen table
I say things like, "I write words on a google doc for money"
You are looking for a simple way to get out of your 9-5 or become secure financially
I do this by painting a picture of writing from your kitchen table
I say things like, "I write words on a google doc for money"
This paints a picture of ease and freedom
I write some words on a google doc, click send, and boom
I'm done
The client is happy, I get paid
That's a beautiful "picture" I've "painted" in your mind, isn't it?
I write some words on a google doc, click send, and boom
I'm done
The client is happy, I get paid
That's a beautiful "picture" I've "painted" in your mind, isn't it?
Here's another example...
When I write to weight loss clients, I use phrases to paint a picture in the reader's mind...
"Picture this..."
"Imagine what you'll feel like when..."
"Take a minute and think about..."
"Stop and FEEL what it would be like if..."
When I write to weight loss clients, I use phrases to paint a picture in the reader's mind...
"Picture this..."
"Imagine what you'll feel like when..."
"Take a minute and think about..."
"Stop and FEEL what it would be like if..."
Do you see how those phrases would work?
It tells the reader to picture, imagine, feel how the product I'm selling would actually be once they've purchased
After they do that, the CTA is nearly pointless, they are GOING to click "buy now"
It tells the reader to picture, imagine, feel how the product I'm selling would actually be once they've purchased
After they do that, the CTA is nearly pointless, they are GOING to click "buy now"
They've already experienced the concept of who they will become in their mind
They've already experienced and mentally used this product in their mind
The close is a piece of cake now
They've already experienced and mentally used this product in their mind
The close is a piece of cake now
How can you apply this to your next email?
Try it out and let me know how it goes
Try it out and let me know how it goes
If this opened your eyes, all I ask is you click below and RT this thread
