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ᴅᴀᴠɪᴅ ᴘᴇʀᴇʟʟ ✌
@david_perell
, 4 tweets, 2 min read Read on Twitter
Unpopular opinion: Barstool Sports is the playbook for the media companies of tomorrow.

Three reasons why:

1) Content and commerce are converging. 🎬
2) The most popular brands are loved by some and hated by others. 😡
3) Influencers are the new publishers.📱

Bet on Barstool.
Barstool has outstanding brand loyalty.

"We make content quickly. We think the idea of premium content has changed. And we understand that when you make something, the conversation around it and what happens after that piece is produced, is actually what's most important."

- @EKANardini

💯
As I've written with @mrsharma:

1. "The future of holding companies will be built around audiences, not industries."

2. "Companies who cater to their customers and develop direct relationships with them, will own the future."

perell.com/blog/customer-…
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ᴅᴀᴠɪᴅ ᴘᴇʀᴇʟʟ ✌
@david_perell
New article: “The Pivot to Owned Commerce”

1. First, the pivot to video. 📽️
2. Then, the pivot to podcasting.🎙️
3. Now, the pivot to subscription. 🖊️

Where will media companies pivot next?

The answer is in the thread below 👇

perell.com/blog/owned-com…
Media companies will pivot to “Owned Commerce.”

Here’s the bitter truth: subscription will only work for a small number of differentiated media companies.

Most media companies don’t have the culture, the personnel or the brand affinity to pursue a subscription model.
What is "Owned Commerce?"

Owned commerce is more than t-shirts and hoodies. Media companies will launch, acquire and license new brands that speak to their target audience.

The publishers of TODAY are the commerce companies of TOMORROW.
Read 9 tweets
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ᴅᴀᴠɪᴅ ᴘᴇʀᴇʟʟ ✌
@david_perell
Recently interviewed Keith Rabois (@rabois) on my podcast.

As I prepared for the interview, I learned about business, hiring, startups, time management, and work ethic.

Here's the best of what I learned from Keith. All errors are my own.

Thread 👇

perell.com/podcast/keith-…
1. There are 2 kinds of quality workers.

1. Barrels
2. Ammunition

Ammunition is raw firepower, but you need barrels to lead the team and set the vision.

Barrels take ideas from start to finish. They motivate people and think autonomously.

When you find a barrel, hire them!
2. People waste time in two big ways:

1. Don’t read the internet. Most things written online aren’t worth reading. It’s better to read real books instead of blogs are current events.

2. Conferences and social gatherings aren’t a high leverage use of time.
Read 12 tweets
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ᴅᴀᴠɪᴅ ᴘᴇʀᴇʟʟ ✌
@david_perell
New podcast with Tal Shachar (@tweettal).

We talked about:

1. Netflix vs. Amazon vs. HBO
2. Food culture on the internet
3. Feeds vs. Tiles
4. Why Hollywood is an API for Silicon Valley
5. Feedback loops between digital and physical reality

Enjoy!

perell.com/podcast/tal-sh…
My two favorite quotes:

1. “With limitless distribution and limitless choice, we can find exactly what appeals to us, including other people.”

2. “There’s no other industry that sits at the nexus of culture in society like media does.”

💯

perell.com/podcast/tal-sh…
1. Influencer-driven companies have lots of potential energy.

2. They have attention, but haven’t monetized.

3. New monetization tools are emerging to help influencers transform POTENTIAL energy into KINETIC energy.

4. With them, influencer-driven companies will take off.

🛫
Read 3 tweets

Related threads

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Touched By Ty Creative Services
@TouchedByTy
Unpopular opinion:

we don't need black people playing characters that weren't created for us.

Let batman stay white and create a new character for this black man and every other black creative.
It's called an unpopular opinion for a reason, Bc that's exactly what it is. We can HONESTLY just GIVE BLACK CREATIVES JOBS TO CREATE NEW ROLES FOR BLACK PEOPLE, & it'll be 10000 times better than any white roles recreated by a black person 🙃
Like why do y'all want to limit yourselves to playing roles that have already been played? Not even just that though, but limiting yourself by playing roles that were never created for us and then you have to uphold this obnoxious standard Bc this role been worn out 🙄
Read 9 tweets
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Alexandra Erin
@alexandraerin
Unpopular Opinion: There was never a point where the majority of people repeating it thought "I can see Russia from my house!" was a genuine Palin quote. It was repeated because it was a punchier distillation of her actual quote and her genuine reputation. You know, as a joke.
The idea that people were actually, seriously confusing Tina Fey with Sarah Palin emerged from her defenders who wanted to paint her as a serious political force that was smeared by the media. "Liberals can't tell SNL from reality!"

And as usual, we let the GOP define the terms.
So today, @OhNoSheTwitnt, who definitely knows from humor, referenced the REAL Palin quote, the word "house" nowhere in sight, and she has people all up in her mentions falling all over themselves to repeat a pro-Palin talking point.
Read 40 tweets
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UltWarrior Promos
@UW_Promos
Unpopular opinion thread

HOW THE GOP CAN BE IN POWER LIKE 1860-1932

1) we need to get our crap straight. If we do, we can forget about blue waves for most of the rest of our lives.

2) today’s left is wicked and evil in a biblical sense. They are horrid people, made up of...
3) atheist white liberals leading poor minorities who are misled by a lying media and popular culture.

4) They are dooming themselves with the emergence of Ocasio Cortez, Gillum, and actual, true to life marxists who are rearing their heads.
5) The problem lies within their grassroots. Most Americans are willing to vote for the preferred candidate regardless of party; however, the dem grassroots voter (votes in primaries) is now heavily atheistic and Marxist. With this, they foist upon the electorate...
Read 13 tweets
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Nikhil Taneja
@tanejamainhoon
Unpopular opinion up ahead: Been reading much about the #SuhanaKhan Vogue cover and seeing the vitriolic that's been directed at her, I wanted to offer some contextual understanding of the hows and whys of such a cover (and why Suhana doesn't deserve hate). *Please* bear with me:
I'll begin by saying I understand the outrage: There's a person who has no achievement, per se, who's made it to a magazine cover primarily because she's the daughter of a celebrity. There are many more who 'deserve' to be on a cover. There are so many things to unpack here:
1. Suhana Khan's privilege: Yes, she's privileged to be on a cover. She's privileged to be born to SRK. The privileges she's afforded as being a star kid also comes with intense scrutiny by the public. She's had private pictures leaked & is hounded by paparazzi wherever she goes.
Read 20 tweets
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bletchley punk
@alicegoldfuss
Unpopular Opinion: Tech Industry Edition
If your career-changer junior engineer is doing more communication and team coordination than your senior engineers, your seniors aren't shit
The vast majority of sites out there don't need 5 nines of uptime
Read 9 tweets

Trending hashtags

#TheyNeverThoughSheWouldLose #playbook #Zimbabwe #dropshipping #Playbook #brands #SuhanaKhan #content #Resistance #EnjoyTheShow #media #postelectionszw #phishing #SpyOp #TeamPelosi #116thCongress #selfcare #Gofundme #TuesdayThoughts #crypto #Brands
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