Thread by @skirani

Founders:

What should you do when?

After all, you are very busy, working crazy hours, but, you are inundated with what you should and shouldn't do as a founder.

Well here is one more to your kitty. Hopefully, this helps clarify many other things.

Q: What activities you should do "before"
Product-Market-Fit (PMF):
1. Do every critical job in the startup
from customer acquisition to ensuring customers are using the product and paying.

2. Talk to as many experts as possible for each of those jobs in the market and deeply understand the gap b/w best-in-class and you.

3. Do all the jobs better than anyone in the company and strive towards getting closer to the best-in-class. Build your insights of the role, philosophy, and work ethic required for being successful in that job.

Why: Because you can figure out who is top-notch when you hire.

OK, then, what activities one should do "after" PMF?

1. For all the jobs that you were doing before, find and hire the best in the industry for those jobs. By the way, the folks you hire must be able to do these jobs better than you and hopefully closest to best-in-class.

2. You do those jobs that only you can do and no one else in the company better than anyone in the company.

But why? Well, PMF is liking finding a massive goldmine and giving an exact map of the goldmine for others to dig at scale, while you continue to dig manually.