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B2B/SaaS Founders:
What it takes for your startup to
GROW
and become a
GENERATIONAL
company?
What it takes for your startup to
GROW
and become a
GENERATIONAL
company?
1. Most of the generational companies are massive in terms of brand and profits.
The scale itself is a powerful moat because of the brand, customers, and profits.
Yes, when you start, you are a small fish, but,
the goal is to be the big dog in the category you operate.
The scale itself is a powerful moat because of the brand, customers, and profits.
Yes, when you start, you are a small fish, but,
the goal is to be the big dog in the category you operate.
2. You achieve scale because your entire startup is focussed on month-to-month revenue growth.
When you are less than $5M ARR, do everything possible to maintain at least 6.5% MRR growth.
At 6.5% MRR growth, you double your MRR in a year.
You can triple if you grow at 11.5%.
When you are less than $5M ARR, do everything possible to maintain at least 6.5% MRR growth.
At 6.5% MRR growth, you double your MRR in a year.
You can triple if you grow at 11.5%.
3. Growth is possible only when you have repeatability in everything you do.
Whatever works, you make it repeatable and grow it until it doesn’t scale.
You need relentless repeatability in G2M, product-delivery, and customer success.
Whatever works, you make it repeatable and grow it until it doesn’t scale.
You need relentless repeatability in G2M, product-delivery, and customer success.
4. Repeatability requires a prioritized focus on scalable process, measurement, and fine-tuning of every step.
Exceptions have to be truly an exception.
Fine-tuning is necessary to continue to keep up with the growth rate and if possible increase also.
Exceptions have to be truly an exception.
Fine-tuning is necessary to continue to keep up with the growth rate and if possible increase also.
5. Repeatability leads to predictability of your future MRR.
Without predictability, you can’t scale your MRR.
To scale, you need to invest in people and tools, which require $$s.
Predictability of MRR helps you allocate your $$s in people, marketing, and all other investments
Without predictability, you can’t scale your MRR.
To scale, you need to invest in people and tools, which require $$s.
Predictability of MRR helps you allocate your $$s in people, marketing, and all other investments
6. The measurements also help in understanding all the core SaaS metrics.
You need to instrument your overall flow so that you can see your metrics on a daily basis.
This helps you understand what percentage of your customers are profitable and where to squeeze your costs.
You need to instrument your overall flow so that you can see your metrics on a daily basis.
This helps you understand what percentage of your customers are profitable and where to squeeze your costs.
7. By coincidence, if you have picked a massive market, you have a great opportunity.
If existing players in the market happen to be slow and old school, it is an extraordinary opportunity.
If it is the case, just gobble up customers and cut through the competition.
If existing players in the market happen to be slow and old school, it is an extraordinary opportunity.
If it is the case, just gobble up customers and cut through the competition.
8. That is exactly what all large successful companies did during their early days: Slack, Dropbox, UIPath, FreshWorks..;
Once you have a product-market fit, make it repeatable, predictable with positive unit economics and do everything possible in increasing the growth
Once you have a product-market fit, make it repeatable, predictable with positive unit economics and do everything possible in increasing the growth
