Thread by @amyhoy

so many people fail because they treat their business like a hobby, not their future.

FAILURE THINKING #1:

new product didn't make money in the first month or two? abandon it and make a new product

FAILURE THINKING #2:

new product DID make money in the first few months, but not now? abandon it and make a new product

FAILURE THINKING #3:

new product made A LOT of money? well, that success isn't real somehow, better throw all that progress away and try something totally disconnected and more ~ambitious~

(you laugh but i've seen this so many times)

FAILURE THINKING #4:

I shipped it, now I'm done.

FAILURE THINKING #5:

I'm bored, I quit.

FAILURE THINKING #6:

Product isn't making sales, but instead of working to make sales, continuously working on the product.

FAILURE THINKING #7:

if the product doesn't sell itself, it's not good enough, I'm not good enough, I quit

FAILURE THINKING #8:

get distracted by shiny new whatever, feel guilty about neglecting the product, but instead of doing a little emotional labor to go back to it, quit forever in shame.

FAILURE THINKING #9:

someone else is doing something similar, I quit

FAILURE THINKING #10:

regurgitating deep-sounding business crap like "market saturation" without ever even looking up what that means, as an excuse to not try

FAILURE THINKING #11:

"Nobody would buy from ME" without ever attempting it to find out

FAILURE THINKING #12:

"I'm not good enough, and no, I will not look around to see if there are people not as good as me who are doing better than me"

FAILURE THINKING #13 (baker's dozen!):

doing the same things over & over when they don't work

want success? great! you can get it! bring professionalism to your side hustle.