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The imagination deficit of the corporate stooges who own local media is staggering.
YOU CANNOT SAVE A PAPER BY GUTTING ITS STAFF
That only hastens the death spiral. Papers can only be saved by becoming more vital to the communities they serve. By actually mattering again.
YOU CANNOT SAVE A PAPER BY GUTTING ITS STAFF
That only hastens the death spiral. Papers can only be saved by becoming more vital to the communities they serve. By actually mattering again.
The thing about print is that 97 percent of people aren't on Twitter. They miss almost everything on the Facebook or IG timeline.
Most readers are regular people who aren't subsumed by online discourse. People love print media. You just have to give them something to care about
Most readers are regular people who aren't subsumed by online discourse. People love print media. You just have to give them something to care about
It's just that the calculus is different today. People are not going to buy print mags or papers the way they used to. But they will pick them up at a coffee shop or movie theater or venue and devour them. We can't keep ours in stock.
Anyway, I've spent 3 weeks watching people's eyes light up at reading a local print magazine in 2019. I wouldn't believe it unless I saw it myself. The problem isn't "print," it's corporate vultures that have spent 2 decades grinding every legacy publication into paste.
