,
5 tweets,
2 min read
Read on Twitter
1/5 Stellar podcast with @bokelley & @zachrodgers. On if programmatic has made digital advertising better “I don’t know, I wish I could unequivocally say yes”... for premium publishers “It is unclear if it is better from a yield than the old way”...
2/5 “We do not value content properly in programmatic”... “If I’m an advertiser do I feel like I’m getting higher quality ads in better places, no I don’t definitely not”...”you’re getting gamed left and right by people who’ve figured out how to make the metrics work”
3/5 On performance “Are the results today dramatically better than the results we saw a decade ago? I’m not convinced they are”... “If I were starting a company today, I’m not sure I’d do banner advertising”
4/5 On AdTech middlemen “ I think we’ll continue to slow painful shakeout of... especially of the AdTech vendors that are committed to real value & those that are trying to play the intermediary game”...
5/6 On Google’s Exchange Bidding “BTW Anyone who buys EBDA inventory is insane... I have no idea why you’d buy from Rubicon for AdX plus 5%... if it’s EBDA don’t send it to me should be every DSPs rule”
