Thread by @slpng_giants

Wojcicki would “never put her fingers on the scale,” said one person who worked for her. “Her view was, ‘My job is to run the company, not deal with this.’”

WOW. This is a damning, but unsurprising article. We’ve been crowing about this for 2 years. bloomberg.com/news/features/…

Engagement has been the ONLY goal for @YouTube and outrage equals engagement. With no real price to pay from advertisers, there has been no real reason for @TeamYouTube to curb extremism. It’s their job (and the algorithm’s job) to keep people watching.

This is why, in the very toughest moments for extremism, disinformation and hate, they pared back their Trust and Safety department. They don’t care!

THE. BUSINESS. MODEL. DOESN’T. WORK. FOR. RESPONSIBILITY.

That and the law actually requires them to turn their backs or they will lose their protections.

Pretty much a perfect storm to create the world’s biggest, most effective hate and disinfo machine.

Advertisers should read this with caution and pare back their media buys on YouTube. The way they’re approaching all of their issues regarding safety should worry them greatly.

If they’re concerned about brand safety and just take a month off before, it won’t solve antything.

We wrote about this subject just yesterday on @LinkedIn if your phone or computer survives being thrown across the room after reading this article.

Here it is:

linkedin.com/pulse/can-adve…