Thread by @AdsAlchemist

Struggling to get your CPMs down on your ads?

Something that has been helping me has been using Dynamic Creative Ads.

Here's how they work ⬇️

On the ad set level you need to select the option that says "Dynamic Creative".

It will look like this 👇

After you selected it, you will only be able to have that one ad under that ad set.

But it allows you to test more combinations of your creative, copy, headline, description, and CTA compared to doing it manually.

In my experience, DCAs are more effective in my bigger accounts.

You are able to test:

-10 creatives
-5 Texts
-5 Headlines
-5 Descriptions
-5 Call to Actions

The one downside of DCAs is that you are only able to see the performance per individual variation to each part of the ad.

However, in the last few months they did release an option to see the best performing combination which is very helpful.

So, if you are struggling to get your CPMs down definitely test out DCAs and see if they work for you.

If you enjoyed this thread and want to learn more about FB ads, sign up here ==> goo.gl/eocZf6

Lmk if you have any questions, happy to help!