, 3 tweets, 1 min read Read on Twitter
"Everyone loves a good story and investors are no exception to this rule. All successful pitch decks tell a compelling story: company purpose, the big problem they are trying to solve, why now is the right time, and why they are the right team to solve it" google.com/amp/s/techcrun…
Bill Gurley: "Investors are not solely evaluating your company’s story. They are also evaluating your ability to convey that story.” "You want to walk the listener through an argument as to why this is going to be an amazing business." abovethecrowd.com/2015/07/07/in-…
"The process of crafting the story can be a cathartic experience as you lay out things like positioning, business model and pricing assumptions, market focus, and key recruiting priorities." The CEO is the number one salesperson and storyteller (they are a "storyteller-in-chief")
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