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The reason bad UI is so destructive is that it's actually WORSE than the poor human interaction it's (generally) trying to replace.

You can at least ask the human questions, ie "OK what's the next step here?"

This is why product is so hard - bad UI is like a maze with no map.
This is also why great customer service is so valuable at an early stage startup btw.
The whole process of building a product is generally about finding new efficiencies - but it actually produces new INefficiencies instead.

This is the core of the Peter Thiel secret cliche. A great founder has found a tiny gap, a little crack that can be opened slightly wider.
At worst, this creates a little helpful program that aids a few people. At best it cracks a whole industry wide open.
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