Thread by @AdsAlchemist

I had someone send me a message recently telling me, he ran out of things to test on his campaign.......

Which is ridiculous!

Think about all the different variables involved in just one ad.

So, let me breakdown the top 5 components you should be testing ⬇️

1. Audience
2. Creative
3. Body Text
4. Headline
5. CTA

These are big 5 components that I focus on when testing ads.

Obviously there are other factors but these are the top 5 you should focus on.

Each one breaks down just a little further as you'll see below.

1. Audience

When it comes to your prospection audiences there are 3 main types of audiences you'll use:

-Interests
-Demographics
-Lookalikes

Testing all 3 types will help you develop a better understanding if there is a certain type that resonates more with your product.

2. Creatives

With your creatives there are an infinite amount of ways you can showcase your product.

Whether you want to use product images, lifestyle shots, a video showcasing the product, an image w/text, etc.

Those are just some of your options.

You can take it one step further and focus on the details within each creative.

I start to do this once a creative is showing good performance.

Try changing up the color, text, video length, thumbnail, background, etc.

There are so many things you can change and test.

3. Body Text

It's crucial to test out different types of copy from short to long, testimonials, stories, super spammy, etc.

Some text will work better with certain creatives, so it's important to try multiple types to figure this out.

4-5. Headline and CTA

I like to group these together because it makes more sense to have them aligned.

Some CTA buttons just don't make sense with certain headlines.

My 3 favorite CTA buttons are Shop Now, Learn More, and Get Offer.

Test'em all!

Hope this thread helped you guys.

If you want more free FB ads info, join my email list ==> goo.gl/eocZf6

If you have any questions please comment below 👇👇

Thanks,

AA