WRONG!
I hear this a lot from beginners who clearly don't understand LLAs.
So, let's see if we can change that.
**Lookalikes 101 Thread**
RT to spread the knowledge!
This is where you select your custom audience that you want to use to create a LLA.
You can also create LLAs directly from your product catalog or pixel.
Whatever source you select it must have at least 100 people from a single country with a FB account.
This is where you select what country or countries you want your LLA audience to include.
Your LLA audience will only include people in the country or countries you select here.
Usually, I like to stick to creating LLAs with only one country.
This section can be tough for some people, so pay attention.
You are able to select the size of your LLA audience on a scale from 1%-10%.
Depending on the country or countries you select, will determine the size of each percentage LLA.
The bigger the percentage the larger your LLA audience will be.
This is because of how FB populates the LLAs.
They take the demographic info and interests of the people from the source audience and use that to find similar people in the selected country.
But, it's important you understand a 1% LLA isn't necessarily going to outperform a 10% LLA just because it's more similar.
There are obviously a lot of other factors that effect overall performance.
So, it's important that you test different percentages.
Please don't do this.
Make sure you are testing different types of LLAs from different sources.
Some sources you can test are video views, time spent on site, add to cart, and IC.
They are plenty more.
If you have any questions please comment them down below.
If you want more FB ads beginner info, check out this thread with almost 50 tweets about FB ads.