Profile picture
, 9 tweets, 2 min read Read on Twitter
1/ What is “product/market fit”? I’m not sure I can give you a definition. But maybe I can share what the subjective difference is in how it feels when you have it and when you don’t. Founding a startup is deciding to take on the burden of Sisyphus: pushing a boulder up a hill.
If you stop pushing, the boulder doesn’t move. Every inch you push the boulder requires full effort. If you get distracted or stop working, the boulder might actually roll back down. You’re sweating and shoving and progress comes slowly and incrementally.
3/ But the trick is, you aren’t really Sisyphus. The gods have not condemned you. It might feel like you’re Sisyphus, you might have the boulder roll back down to the bottom again and again. You might try rolling the boulder up a neighboring hill and fail again.
4/ But there is this moment that comes, eventually, where you crest the top of the hill. And suddenly you’re pushing the boulder and it’s moving so easily! You’re pushing it on the summit, and the hill doesn’t fight you. It takes only a little effort to make progress.
5/ You have reached the promised land of product/market fit. And now the boulder is starting to roll down the hill, you actually don’t need to do any work to make progress. Customers are coming to you, you have more demand than you need. And the boulder starts to accelerate.
5/ and now your job is just keeping up with the boulder. You’re jogging, then running, then sprinting. Instead of strength, you need endurance. Instead of focusing on the next inch you have to win, you need to be looking hundreds or yards ahead where the boulder is rolling.
7/ pushing a boulder: don’t have product/market fit. Chasing a boulder: have product/market fit. Both are very demanding, but feel totally different. If you’re still pushing the boulder, you don’t have it yet.
8/ incidentally this is why co-founders are so essential for the first part of the startup journey. Even if one person is strong enough to push the boulder, having someone else to help and maybe keep it from slipping back helps immensely. Less so when you’re chasing downhill.
9/ apologies for my very poorly numbered tweets, and thank you for reading.
Missing some Tweet in this thread?
You can try to force a refresh.

Like this thread? Get email updates or save it to PDF!

Subscribe to Emmett Shear
Profile picture

Get real-time email alerts when new unrolls are available from this author!

This content may be removed anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

Follow Us on Twitter!

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just three indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!