barrons.com/amp/articles/w…
Why sell? "fierce competition and consumer expectations to have low or no fees on a wide range of products."
Why buy? "captive source of customers to potentially cross-sell into." google.com/amp/s/www.expr…
Is 50% a reasonable gross margin assumption? blog.wealthfront.com/personal-finan…
What's your churn assumption? Will ARPU drop?