, 10 tweets, 2 min read
1) $SNAP is right up there with $MU as an intellectually interesting stock right now. No strong opinion on either.

Fantastic article with Bobby Murphy on augmented reality. IMHO, this is the best thinking and strategy I've come across on AR.

fastcompany.com/90382260/snaps…
2) "AR is really just kind of an incremental step, only pushing that experience . . . from post-capture into a pre-capture, live camera setting."
3) "being a camera co. But fundamentally what that means is that, as opposed to what I would maybe call a photo-sharing service...the behavior is really around capturing and creating—in a lot of cases, an order of magnitude—more visual content than you would share anywhere else."
4) "most of the Lenses we see help you express yourself, or be creative with your friends. But increasingly, they’re about experiencing the world itself, or interacting with the world in which the sharing of it becomes secondary, or kind of unnecessary to the value."
5) "if you think of the face right now as the most mature, robust input to an AR experience that exists in the world—which I think you’d probably agree that it is—then one of our missions is to turn everything else in the world into an equivalently understandable experience."
6) "If you think about the distant future of AR in which you can, on whatever device, look out into the world and everything comes alive in some sort of meaningful, or useful, or valuable way, for that world to exist,"
7) "we need a tremendous amount of content to be built specifically with that interface interaction in mind. We know that the best way to do that is to take the same tool that we built ourselves internally to build some wonderful, creative use cases, and expand that out.".
8) "it’s not just about computer vision applied to understanding the world, but it’s also doing that in connection and in collaboration with the creator mindset such that you can think about how do you build use cases around the understanding?"
9) The idea of a UGC AR layer for the entire world is simple and profound - like most good ideas - and would be a very sustainable moat *if* they can pull it off. Much more so than ephemerality and the absence of likes, which was the original point of differentiation.
10) Sidenote, but mistakes of omission are *much* more painful than mistakes of commission as an investor.
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