, 8 tweets, 2 min read Read on Twitter
Agree. There's *always* an infinite to-do list. Prioritizing is the #1 focus of an entrepreneur.

Any founders care to share exercises they find useful for setting priorities? I'll share one 👇
An exercise that seems to be helpful for early stage founders is to check your metrics (or their subjective equiv) from the end of the customer life cycle to beginning.

1/ Churn will kill you early on. If customers are churning you need to crank on product/market-fit
If churn actually looks pretty good for now, maybe don't stress about bug fixes or shipping the nth feature. Your current customers are reasonably happy.

2/ Next check ARPU. Are you generating enough value for your customers to create a sustainable business?
What's "enough ARPU"? @natalienagele nails it here. If its not enough, build more product or experiment on pricing
3/ if ARPU looks good, don't stress about product/pricing now. Move on to % conversion from trial to paid. You probably can't afford to dump $ into ads so you need to convert a very high* % of folks to paid.

*this varies a ton but you should shoot for unreasonably high
If % free trial to paid isn't unreasonably high, focus on onboarding flows, customer happiness team/response times, higher touch concierge onboarding, etc.
4/ You're converting 70%+ of your free trials to paid? Great you now have a very non-leaky bucket and should focus on customer acquisition channels, marketing, affiliates, partnerships, etc.
5/ this is only one useful mental model with a zillion caveats, exceptions, and needs to be revisited often. But it can be a useful one for founders feeling totally overwhelmed.

Share yours 👇
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