, 3 tweets, 1 min read Read on Twitter
As a corollary to this, if there isn't yet a part of your application (a screen, a report, an email) that could get your buyer promoted, you should either a) build that or b) get into a better business.
"A feature of an app can't get someone promoted, Patrick."

People get promoted *all the time* for convincing their bosses that e.g. they saved $50k (or $7 million, or whatever). The evidence for that is often a SQL query and some graphing skills away.
(Incidentally: it's surprising to me how few people explicitly ask, in sales processes, "So when is your next performance review and what's the thing you want to be able to say by it that you can't yet?")
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