Thread by @GrowthDotDesign

🧠 Here's our deep-dive into an essential psychological bias when designing products: Social Proof.

See 7 practical examples of how you can apply the different types of #socialproof in your #productdesign.

⏬Watch the summary & examples in the thread...
growth.design/library/social…

⓵ ⭐️ USER REVIEWS: Show real feedback from current users. It can lift conversions by 270% (Spiegel Research Center)

⓶ 👥 WISDOM OF THE CROWD: Highlight how people are interacting with your brand. The larger the group, the better.

⓷ 🆔 CERTIFICATION: Badges and Tags can be mighty when recognized by the public. If it inspires trust, you can get a 42% lift. (Symantec)

⓸ 🧠 EXPERT: Look for experts in your industry to back your product.

⓹ ⭐️ CELEBRITIES: We have a tendency to appreciate and observe what famous people do and like, due to the Halo effect. It sends a strong signal to your audience when someone famous endorses your brand.

⓺ 👨‍👩‍👧‍👦 FRIENDS & FAMILY: 92% of people trust the recommendations from the people they know. (Nielson)

⓻ 👯‍♀️ SIMILARITY: According to @RobertCialdini:

“We will use the actions of others to decide on proper behavior for ourselves, especially when we view those others as similar to ourselves.”

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