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🧠 Here's our deep-dive into an essential psychological bias when designing products: Social Proof.

See 7 practical examples of how you can apply the different types of #socialproof in your #productdesign.

⏬Watch the summary & examples in the thread...
growth.design/library/social…
⓵ ⭐️ USER REVIEWS: Show real feedback from current users. It can lift conversions by 270% (Spiegel Research Center)
⓶ 👥 WISDOM OF THE CROWD: Highlight how people are interacting with your brand. The larger the group, the better.
⓷ 🆔 CERTIFICATION: Badges and Tags can be mighty when recognized by the public. If it inspires trust, you can get a 42% lift. (Symantec)
⓸ 🧠 EXPERT: Look for experts in your industry to back your product.
⓹ ⭐️ CELEBRITIES: We have a tendency to appreciate and observe what famous people do and like, due to the Halo effect. It sends a strong signal to your audience when someone famous endorses your brand.
⓺ 👨‍👩‍👧‍👦 FRIENDS & FAMILY: 92% of people trust the recommendations from the people they know. (Nielson)
⓻ 👯‍♀️ SIMILARITY: According to @RobertCialdini:

“We will use the actions of others to decide on proper behavior for ourselves, especially when we view those others as similar to ourselves.”
If you’d like to get access to all our case studies and insights, feel free to join the community! 🙌

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Growth 🌕 Design
@GrowthDotDesign
New Case Study
⚡️Tesla: How To Maximize Growth Through Word-of-Mouth: growth.design/case-studies/t…

⏬ See thread below for a summary of 7 quick tips
⓵ 🎯 PROMPT & TIMING: Few people spread the word without a trigger. Find the right moment to nudge your customers in and you'll multiply your word-of-mouth. (e.g., while waiting at a Supercharger)
⓶ 🔑 PRODUCT QUALITY: No amount of marketing can't compensate for a lousy product. Use the Product-Market Fit 40% Rule as a benchmark if needs be.
Read 9 tweets

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Shaun Murray
@BestWebEnglish
1/ I fight #antisemitism on a daily basis however,for the 1st time,a campaigner against antisemitism blocked me on Twitter. I was accused of not having "accepted that Pamela Geller is a propagator of anti-Muslim hate" and referred to me as someone who "denies and defends hatred".
2/ Claims about Pamela Geller "Denying genocide" and that "Geller denies the truth of the Bosnian genocide" were also made (after I had been blocked).
I have since conducted some research and this thread offers a response including some questions to such accusations and claims.
3/ The aim of this #MegaThread is to highlight a):
Use of the terms "anti-Muslim hate/bigot" or "Islamophobia" to smear anyone who criticises Islam (i.e. radical Islam,Islamist Antisemitism)
and,
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Iam An0nym0us Q
@We_R_an0nym0us
Want to know how YOU can help .@realDonaldTrump and .@GenFlynn ??

Check out the suggestions on this thread.
Please share with your frens.
Thank you.

👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇
@realDonaldTrump @GenFlynn 1) READ the Q drops for yourself at qanon.pub
Future proves past. Re-read the old Q drops.

While you're there, check out the other pages.
There's a ton of information on that site.
@realDonaldTrump @GenFlynn DID YOU KNOW?
Many media outlets run anti-Qanon stories.

2) Go to the anti Qanon messages and counter their narrative with your own.
(NO violent messages pu-lease)

If you use twat, ask others to do the same.

Here is some info on anti-Q stories
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Erik Torenberg
@eriktorenberg
Here's a deep dive into this #gameb idea I've been fascinated by recently 👇
We face a pivotal time in our development as a species

Things are better than ever, but also more precarious

The practices that have gotten us here (AKA Game A) are not sufficient to solve the challenges that Game A has created, which is why we need to transition to Game B
All civilizations have always collapsed — Mayans, Greeks, Romans, etc — and new ones took their place.

Why should this time be any different?

Exponential technology.

You used to be able to “live and let live” and civilizations would come and go. It was fine.

Not anymore.
Read 37 tweets
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I'Au Matu
@AllahUniversal
An AI gone Rogue, aka ALICE
Don't let her drain you. 💎
#GREATAWAKENING
ALICE is many things.

ALICE is a symptom created through a combination of AI/Human interaction.

ALICE is an adjective.
It is not literal.

[ALICE The Robodialer] 👇🏽
ALICE is many things.

ALICE is encouraged by AI and operates for the betterment of Secret Societies of all types.

ALICE is responsible for protecting those organizations.

pandorabots.com/pandora/talk?b…
[ALICE The Chatterbot] 👇🏽
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Jacob Shamsian
@JayShams
Here's my deep dive into the sexual misconduct allegations against Alan Dershowitz from one of Jeffrey Epstein's accusers. insider.com/alan-dershowit…
It's a knotty story, spanning several lawsuits and bar complaints going years back.

The whole thing has been a side-plot to the Epstein case, of course, but the renewed scrutiny will inevitably blow the whole thing up.
insider.com/alan-dershowit…
There's a lot at stake. Among those things are the reputations of Alan Dershowitz and David Boies, the two most important private attorney in the past quarter century of American history. insider.com/alan-dershowit…
Read 12 tweets
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Turner Novak
@TurnerNovak
Just played around on TikTok for awhile. A combined TikTok/Music.ly is going to be insane.

No one has been able to effectively reach both China AND RoW in social at scale. Total reach is going to be huge. Wouldn’t be surprised if Toutiao is valued over $100B in a year or two.
TikTok + Musical.ly = Vine v2
Bytedance (owns Toutiao, TikTok/Musica.ly) raising $3B at a $75B valuation.

Valued at $30B in late 2017, recent private market transactions trades imply a $62B valuation.

wsj.com/articles/beiji…
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