Thread by @GrowthDotDesign

New Case Study
⚡️Tesla: How To Maximize Growth Through Word-of-Mouth: growth.design/case-studies/t…

⏬ See thread below for a summary of 7 quick tips

⓵ 🎯 PROMPT & TIMING: Few people spread the word without a trigger. Find the right moment to nudge your customers in and you'll multiply your word-of-mouth. (e.g., while waiting at a Supercharger)

⓶ 🔑 PRODUCT QUALITY: No amount of marketing can't compensate for a lousy product. Use the Product-Market Fit 40% Rule as a benchmark if needs be.

⓷ ⚡️ PROVIDE THE SPARK: For your customers to spread the word, they need to have the right assets. (e.g., a sharable snippet, an app, a compelling statistic, or a memorable story.)

⓸ 📻 USE EXISTING SIGNALS: A few customer interviews will highlight early signals you can leverage to provide the right tools to your ambassadors (e.g., Google "tesla savings spreadsheet", you'll see what I mean)

⓹ 🥇 REPUTATION: Make sure your ambassadors look good while sharing your brand. Offer them different ways to talk about their favorite perceived benefits (e.g., gasoline savings vs carbon impact)

⓺ 💰 DOUBLE-SIDED: Having a mutual benefit (for the referrer and the referee) makes it more interesting for people to share your offer (e.g., Tesla's free supercharger miles)

⓻ 🌀 FREQUENCY OF DELIGHT: Find recurring moments in the experience of your customers, find ways to make them as delightful as possible and nudge at that point in time to multiply your growth (e.g., Tesla's dashboard after a charge).

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