Working with Brands: The other day, we shared a little Golden Nugget for you all re: working with brands. Today, we want to drop a few tips & answer some of our most commonly asked questions.
As you all may know, we run influencer campaigns on a daily basis for brands. Therefore, we often receive pitches from influencers. Since we work with influencers every day, we want to share our expert opinion on how to format your pitch email
Working with brands is a two-way street. The relationship you establish with them goes a long way. That initial email is critical and can be the difference between securing a partnership or getting ignored.
1: Subject Line - Keep your subject line clear & straightforward. All brands are different and some are fine with your subject being "[brand name] x @ instagramhandle collab" It helps them know what the email contains before they even open it.
However, if you are not sure what the subject should be or you are not promoting your Instagram, then keep it simple. Something along the lines of "Potential Collaboration Opportunity with [brand name] and [influencer name]."
Email Body: The body of your email needs to also be very short and sweet. Be mindful of your time, as well as the person's time who will be potentially reading the email. Your pitch only needs to be a few sentences.
Within those few sentences, you need to be able to articulate your ask concisely and clearly. Here is a good breakdown to follow:
Intro: Introduce yourself, include the links to your platforms you'd want the collab to be on (2 sentences). After this intro, feel free to drop an example of a post you've done previously that is RELEVANT (bonus points if you've discussed the brand organically).
Body: Express brand affinity & introduce collab. "I'm emailing you today because I'm an avid fan of [brand name] and I'm interested in partnering with you all to promote [product]. (2 sentences)
Body: Introduce the concept. In your blog, IG post, video, etc. what do you want to talk about or showcase? EX: I would love to share a blog post discussing the top 5 ways [product] helps me [xyz]. (1-2 sentences)
Body: Use the next sentence to briefly discuss your stats. EX: I have X IG followers, X monthly blog viewers, X engagement rate, etc. If you have lower followers, then talk about your engagement rate instead.
Play up the fact that you are in-tune with your audience & they trust your opinions. Only focus on the POSITIVES. (1-2 sentences).
Bonus: If you've done a similar campaign in the past (try to avoid mentioning competitors), where you had really good stats or something interesting to add that's RELEVANT, then add it! EX: "In a previous baby campaign, I garnered over X likes, X comments, X link clicks."
Conclusion: End with telling them HOW they benefit from partnering with you. EX: By partnering with me, you can expect a generous ROI, and exceed KPI's set. (1 sentence)
Conclusion: Express your appreciation & sign out. EX: Thank you for taking the time to read this. Please let me know if this is something you would be interested in! I can send along a media kit/more information if desired. I look forward to hearing from you!
You will have no more than 10 sentences. It's short, sweet, and to the point. Within those 2 short paragraphs, you've given them an example of your content, some important stats, an idea of what your content would be about, AND expressed what YOU can do
for them. Throughout this email, not once will you have mentioned what they can do for you, how much you charge, etc. That's not important in this initial email. What's important is getting them to see your value, and responding with their interest.
So, are you ready to pitch?
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