Thread by @Badan_KR

Disruptive Thinking. What exactly is it?
It's the acceptance of a world that roots on contradictions: The economics of a buisness trying to optimize and reduce cost to reach operational efficiency. And at the same time such processes slow down the change in a company.

So, is change really needed? Do we have to change us constantly or is this just disrupting our workflow?

Short answer: Yes. And No.

Companies facing a more challenges then ever. Slow reacting hierarchical structures that are overly optimized cannot react to new developments.

Products are often evolutionarily optimized. The market of companies in markets like cars is a good example for this behavior.

Having too much change risks the market of the current product. They would create an inhouse concurrence or higher risk of failure.

Many companies today also struggle with IT and digitalization.

They are transforming slowly as many people see IT still alone as a cost factor. The possibility to enhance products with IT services is today one of the disruptive movements we can see.

An example? Alright. Let's do that with my favorite: #Tesla.

If you have a look at the above described companies, you may already be able to connect them at least partly with the established market for conventional combustion engine car manufacturers.

We can also note, that they could have already revolutionized the market with alternative concepts. But they feared to change until the market was so slow, ready for a disruption

Tesla was a startup. A flexible and energetic company structure with only one goal: Make EVs popular

There were no people in hierarchical structures that fear about their position. No established milk cow products that have to be protected. No historical grown IT environment.

But more importantly change is one of the best qualities of startups. Together with fast prototyping

#Tesla was lucky. Not many startups are possible to survive. However sometimes they disrupt a market.

EVs that combine engineering, design and the usability of an smartphone. Combined with an smartphone with over air updates and multimedia offers. A platform for future success.

So all fine? Everything on change and David can win against Goliath? Not so fast.

We talked about contradictions. We need both: Changes that keep our company ahead of the market, but also efficiency to deliver fast and cheap.

Currently we see this when we watch Tesla.

They changed already a lot. They are now a titan. They need to be more efficient and care about not hurting their existing products with new ones.

And they need to force again the change. Optimize again. Change again, and so on.

Disruptive Thinking is the realization that we have to live with these contradictions. To change and to optimize continuously.

But be sure. One day #Tesla will be disrupted by another startup that pushes the change into a new market...

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