Okay. 🧵
As promised I’m sharing some of my slides from my @Introducing19 talk. Not sharing them all as they won’t make sense without me ranting over them but here are the ones people are asking for most that make some sense on their own
#BBCMusicIntroducingLIVE
As promised I’m sharing some of my slides from my @Introducing19 talk. Not sharing them all as they won’t make sense without me ranting over them but here are the ones people are asking for most that make some sense on their own
#BBCMusicIntroducingLIVE
Rule No1
Starter tool kit - there are loads more but these are some great places to start
Understanding organic vs paid
Good places to start for audience profiling
IPA 2018 UK consumption stats
Older demo IPA 2018 UK consumption stats
More IPA stats for 16-34 yr olds
Reasons meta data is REALLY IMPORTANT
Rough guide on what a team can cost, varies ALOT depending where you’re at in your career - (note the studio team will also do per track rates as will most core promo team members) this doesn’t cover everyone but chances are you’ll need most of these services at some point
A rough guide to getting on playlists if you don’t have direct contact with editors (I get asked this most days)
Rough guide on using socials
Tips for using Facebook
Tips for using instagram
Tips for using TikTok
Tips for using twitter
Can’t stress this one enough
Optimising ads
Understanding your data
Think that’s all I can share without the full talk to accompany but hope it’s helpful x
