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📚 Book Summary

Great Leads by Michael Masterson

Big Idea: Your headline and first 100+ words of a sales message (ad, email, sales page) need to map to your target segments awareness level.

Here are my details notes and video summary: docs.google.com/document/d/1ky…
5 levels of awareness:

1. Most Aware: "Sup fam!"
2. Product Aware: "I know you!"
3. Solution Aware: "I've heard of that."
4.Problem Aware: "This sucks!"
5. Unaware: "Life is good yo!"
6 lead types (and how they map to awareness level)

1. Offer: "HERE IT IS!"
2. Promise: "Will change your life!"
3. Problem-Solution: "I had that, did this"
4. Big Secret: "You'll never believe what I did"
5. Proclamation: "Top 1% do this"
6. Story: "Did I ever tell you..."
Thanks to @LarsLofgren for mentioning the book in this post on @peeplaja 's blog: conversionxl.com/blog/dont-buil…

Legit book. Highly recommend it.

Buy the book. Watch the summary. Read my notes.

docs.google.com/document/d/1ky…
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Bryan Harris 🍿
@Harris_Bryan
We officially changed our name from Videofruit to Growth Tools yesterday.

New site is up!

GrowthTools.com
Instead of making a regular ole homepage that tells you what we do, we show you by giving you what you actually want: cool marketing strategies you haven’t thought of before.

So in under 90 seconds you get to experience our tools and training.
How it works:

1. Click a button
2. Get a marketing idea
3. Keep clicking to see others
4. Find one you like
5. Get instructions and help

Each one uses our free tools or training to implement. So your first encounter with us we get to help you and you learn thru doing.
Read 5 tweets
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Bryan Harris 🍿
@Harris_Bryan
📊 Two Reports I Look At Weekly:

1. My own Twitter analytics
2. Others most popular Tweets

Potential uses:

+ Ideas for headlines and subject lines
+ ideas for topics people care about
+ Figure our how to frame a problem
+ Inspiration for blog posts and emails
+ Ad copy
Report #1: Twitter Analytics

I do a quick scan for tweets with high engagement %. Typically >8.

Then turn into an email, blog post. Subject line, ad or whatever.

URL: analytics.twitter.com
Report #2: Other people’s tweets

I use Twittonomy. Useful and not well known. Scans any profile for most likes and retweeted.

GREAT for ad copy and to have a general idea of what other audiences dig.

URL: twitonomy.com/profile.php?sn…
Read 3 tweets
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Bryan Harris 🍿
@Harris_Bryan
With all the firings at USC today somehow my man Clay Helton remained the head coach.

So, I can continue to say I taught the head coach (and his wife) of USC how to ballroom dance 💃

#truestory
Here is the story:

Part 1: When we first moved to Nashville 10 years ago I had no job. Started delivering pizza. That sucked. So one day I found this ebook from a guy, Skip Mcgrath. I paid $20 and got a list of things to look for at yard sales that sold well on eBay.
Part 2: Went to my first yard sale. Found item #11 on the list, some old electronics from the 50s. They wanted $5. I bought them and flipped for $300. I was all in on eBay after that.

Started doing eBay during day and pizza delivery at night. eBay took off so I stopped pizza.
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