It will make them crazy with desire, and voila! We have a problem.
Let's acknowledge for a moment that the vast majority of colleges do a sort of rolling admission--or could if they wanted
Corporations benefit by having a well-educated, diverse workforce. They can pay to make it happen, and use their marketing wings to get the word out.
But Google or Microsoft or Amazon could make it happen. Or the US Government. (Please don't call me if you're a small start up with dreams of doing this and asking for advice. Don't.)