An illustrative anecode is Sir Francis Galton's surprise that the crowd at a county fair accurately guessed the weight of an ox when their individual guesses were averaged.
You might aggregate the information through voting or perhaps a market.
It can be as simple as asking many people to cross a park, a clear convenient beaten path emerges from their individual behavior.
Machine learning on big data gathered through mass surveilance pushes against both voting and markets.
It enthrones revealed preferences. Whatever moves your behavior, will!
You can go very far by analyzing crowds as a tool. Crowds don't set agendas, rather they respond to them.
The task of leadership has always been to use social technology to harness crowds.
Consider that reading crowds is on of the few ways we can naturally take information about hundreds of people in.
An audience when gathered opens themselves up for surveilance.
And this points to an important strength and weakness: Crowds never implement processes or multi step plans.
A military unit might!
The movement of people, and hence their emotions are synchronized. A kind of trance.
We can see this induced in regimented manner in armies. But also infectiously in mobs and yes cities.
I would go as far as to say that you don't have a real city without mass gatherings and that it might be main acculturation engine.
Ancient Greek Theater and the NYC subway both permanently socially alter participants.
Joy and bliss seem to lose out to anger and mobilizing aggression as you increase number of gathered beyond 400.
Teachers scale their movements often change messages...
Eric S. Raymond suggested that given enough eyeballs all bugs are shallow. I suspect given enough eyeballs all bugs are features.
Mass attention *fixates* institutional forms.
Forget mechanism, think about the evidence. The numbers for life outcomes of child actors makes them the tragic canary in the coal mine.
If fame was a substance it would be outlawed.
Parasocial crowds. These can be simulated. Symbol mediated.
Eg viral tweet
Physical crowds. Can be induced, but cannot be simulated.
Eg Riot in a bread line, brawl in a tavern, a packed NYC subway cart
Very different information processing!
Physical crowds of people can be faked by governments as well. They can be actors, but logistically easier is civilian clothed security or military personnel.
A somewhat misused term since people call cases of preference falsification groupthink. Let's then first clarify the terms:
Groupthink: Changing object level beliefs to match local consensus.
Either bind the disagreeable together or alter what beliefs the group binds on to ones that are irrelevant for the task at hand.
This increases resistance to Groupthink as well.
1. Induce Groupthink, changing individual beliefs.
2. Craft useful Preference Falsification disrupting organization.
3. Produce legitimacy for decisions.
4. Provide plausible deniability for proxy violence.
False Consciousness is the usual term for such tactics. Read up! An example of what Marxist theory gets right.
en.wikipedia.org/wiki/False_con…
Such one sided relationships can be thought as the equivalent of optical illusions of the social mind.
en.wikipedia.org/wiki/Parasocia…