how will crafting great product experiences be fundamentally different over next decade?
1. the reliance of “ego analytics” for consumer engagement (likes, etc) is backfiring, consumers will resist measures and seek alternate forms of proof of value
1. the reliance of “ego analytics” for consumer engagement (likes, etc) is backfiring, consumers will resist measures and seek alternate forms of proof of value
2. while defaults will continue to matter more than anything else, average users have a base level of sophistication that allows them to “roll their own experiences“ - we’ll see more products have a “tailoring the product for you” onboarding
3. the next gen of consumer apps will be more contextual than ever before, picking up ambient data like your location, proximity to others, and interest graph to offer highly useful/actionable options for the moment
4. the role of ai-driven “discovery” and “remixing” will explode, as creative apps move beyond the blank page and outfit consumers with the clips, bits, and templates to express themselves without friction. TikTok, Spark, Canva, etc...onto this.
5. already common in asia but less so elsewhere, social products (and especially AR/VR apps) will support multiple user identities - part of the creativity will be in managing our many selves, different networks, and different purposes for engagement.
6. micro-payments will evolve from being about in-app digital goods to enforcing a level of quality/intention among participants - if you care enough about the quality of community, you’ll pay tiny amounts regularly. obvious use of tokens/blockchain here.
7. marketplaces will evolve from being intermediaries taking a rake of every transaction (causing each participant to resent them) to being collectively owned platforms that reward those that enrich them (making participants more committed).
8. as customers prefer more personalized goods, the long-tail of sellers and designers will have a massive comeback (and this, collectively, is competitive w/ Amazon). new modern ecommerce experiences will prioritize taste-driven discovery over value (sellers get better margins)
9. over the next decade, social graphs will finally unlock accountability from our friends, recommendations / collective insight from our networks, and collective buying will go mainstream and upstream (to smb, maybe even enterprise?).
