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@lenox_matt It sure gets us into a lot of arguments though!

We need more Teslas - companies that make a new tech accessible to the masses.

Fingers crossed we're about to pull that off for residential HVAC. What's your focus?
@lenox_matt One last concept to wrap it up. There's a sweet spot where additional money spent or work done doesn't deliver substantially better results.

That's the Sweet Spot. It's what we try to figure out for every client and every home.
@lenox_matt We've consistently found that when it comes to solving persistent comfort, health, or moisture problems in a home, half measures lead to quarter results at best.

You have to hit a problem hard, but not spend so much money that it's a poor use of resources. Tough balance.
@lenox_matt By holding this balance, it makes existing home retrofits fit into $100-200/mo budgets that many families can afford.

This allows us to even have a shot at the fat part of the bell curve price wise, and if we do a good job on education and fact finding, early majority will buy.
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