We need more Teslas - companies that make a new tech accessible to the masses.
Fingers crossed we're about to pull that off for residential HVAC. What's your focus?
That's the Sweet Spot. It's what we try to figure out for every client and every home.
You have to hit a problem hard, but not spend so much money that it's a poor use of resources. Tough balance.
This allows us to even have a shot at the fat part of the bell curve price wise, and if we do a good job on education and fact finding, early majority will buy.