, 6 tweets, 2 min read
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Weird realization that’s keeping me up tonight: all of my best content is extremely under-seen

It’s confusing because *I’ve* seen it all, but most people who know/follow me haven’t really even seen maybe like 5-10% of my best work

🤔
This tweet for eg is part of a thread that has 55 RTs - not bad - but it’s dramatically underappreciated IMO. I see this as a failing on my part, not the audience - I’m not making it clear how much of a knockout punch this is
👆🏾 if you really internalize the above, you will develop social superpowers and be loved by hundreds if not thousands of people
To be fair a big part of this is because I’m seldom clear about the value of an utterance while I’m uttering it. That’s part of the fun of twitter! It would be boring for me otherwise. So the challenge for me is to retroactively find the good stuff and present it better
A tweet will never be taken as seriously as an essay, video, or book - because tweets are cheap

I say this as someone who loves Twitter more than 99.99% of people, and also as a marketing guy and student of human nature
But also it’s really sweet, heartwarming, nourishing to realize that so many people are following me on here despite me not having actually made any shiny, glitzy content releases. I love you all ❤️
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