1/ The Remain movement has been dominated by well-educated professionals who I fear have often failed to appreciate that a great many people do not see the world in terms of evidence-based reasoning, or in terms of rational economic self-interest.
2/ Take one very natural human tendency - tribalism. In a tribal mentality control of who enters the tribe is highly important, loyalty and self-sacrifice are seen as more important than individual self-interest. Too much questioning can be seen as disruptive boat-rocking.
3/ Brexit propaganda appeals to a tribal war mentality. It's about liberating the tribe from external control, controlling entry into the tribe, making sacrifices to defeat the enemy, and combating traitors and trouble-makers within the tribe.
4/ Remainers make the mistake of thinking that politics is about reasons facts. But it's also about power. When people are frightened and insecure they want leaders who will win fights for them. And that can mean the toughest guy rather than the decent and honest guy.
5/ The right-wing have always understood this. But the Marxist left and the mainstream have both laboured under the shadow of economic determinism, the idea that the economy drives politics. In the mainstream case it means get the economy right and everything else follows.
6/ In the election campaign Labour's campaign was all about fixing the economy. Johnson's campaign was about presenting himself as a man of power and action who would lead the tribe to freedom. We Remainers need to grasp the lesson of that campaign.
