My Authors
Read all threads
Free marketing advice for @pagerduty in this thread...
We know and love you as the company that helps defeat humanity's only natural predator: sleep.
Now, you're growing (and doing it well!) into the Incident Response space. Which brings me to my marketing proposal as applies to conference swag.
Go online and find the absolute cheapest USB battery packs that someone will slap your logo onto and give them out at conferences.
There's absolutely no better way to say "incident response" than "this dangerous piece of crap that you plug your phone into has a failure mode that results in a mid-sized fire."
After all, the key to incident response is preparedness. You want your customers to be well prepared to have to put out an actual fire at a moment's notice.
That said, if you aren't @pagerduty and you're giving out these battery packs, WHAT ARE YOU DOING?! STOP IT IMMEDIATELY!

People plug their $1500 phones into them! If it blows one up that's the exact opposite of the press you actually want!
In conclusion, USB battery packs as swag has two outcomes depending upon who you are.

@pagerduty: Brilliant campaign that drives home the value of what your company does.

Everyone else: That's some weapons-grade stupid you're sporting there.
At the @pagerduty office:

@jenntejada: "Just checking: Corey doesn't have access to our building does he?"
@mattstratton: "Oh ABSOLUTELY not."
@jenntejada: "Excellent. Carry on."
Missing some Tweet in this thread? You can try to force a refresh.

Enjoying this thread?

Keep Current with Corey Quinn

Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

Follow Us on Twitter!

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just three indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!