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"It's not ads that bother users, it's ads that aren't relevant to them." What a complete crock of groundhog crap.
Let me explain...
If anything, the opposite is true. When ads become too relevant, we feel stalked. And somehow the adtech industry has gotten away with it.
Look at this crap! THIS is what annoys people. A full page of ads before showing any organic results!
Am I to believe that all of these companies will go out of business if they're not able to precisely target men in tech between the ages of 30-55 in California who use DNS as a database? If so, maybe they deserve to go under.
Adtech is a cesspool. It's dangerous! Hell, if I get lastweekinaws.com compromised, I've lost... people's email addresses. Contrast that with @equifax. The problem wasn't that the hackers compromised data, it's that they didn't pay Equifax first.
Marketing's important. I'm a marketer myself! But do we have to lose our souls to do our jobs effectively?
Gather this much information about a specific person instead of everyone, and you'll almost certainly go to prison.
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