Thread by @kdlafrance

@MattPRD @Shopify @gooderdle @kurtinc @AaronOrendorff @bartmroz @mattrb @kvlly @Emily_Hogo @rezakhadjavi @social_savannah @katiekrische @pauldowman @fnthawar Oh I have so many ideas. LET'S GO:

-Creative partnerships (Barkbox + Glossier is hands down my favorite, followed by Hoka/Merrell + OV)

-Content. More. Content. Write about more than your products.

*bonus: Do keyword research for topics that *align* with your products.

@MattPRD @Shopify @gooderdle @kurtinc @AaronOrendorff @bartmroz @mattrb @kvlly @Emily_Hogo @rezakhadjavi @social_savannah @katiekrische @pauldowman @fnthawar -Like you said- community. But be creative with it. Facebook groups are great *if* your customers are on Facebook. @meetblume has a "close friends" list on Instagram, instead. I love it.

-Encouraging customers to review on 3rd party review sites

More👇

@MattPRD @Shopify @gooderdle @kurtinc @AaronOrendorff @bartmroz @mattrb @kvlly @Emily_Hogo @rezakhadjavi @social_savannah @katiekrische @pauldowman @fnthawar @meetblume -A sneaky technique used by @hubblecontacts and @CurologyUSA: Submit your photos to sites like Unsplash (unsplash.com/@curology)

-Run a giveaway with partner companies, leverage their communities

👇

@MattPRD @Shopify @gooderdle @kurtinc @AaronOrendorff @bartmroz @mattrb @kvlly @Emily_Hogo @rezakhadjavi @social_savannah @katiekrische @pauldowman @fnthawar @meetblume @hubblecontacts @CurologyUSA -Make branded swag that's *actually interesting*, fun to wear, and a convo sparker. Blume's socks are my favorite example. Or Tushy's t-shirts.

-Get the founder or high level execs to interview on podcasts, blogs, write on Medium, etc.

@MattPRD @Shopify @gooderdle @kurtinc @AaronOrendorff @bartmroz @mattrb @kvlly @Emily_Hogo @rezakhadjavi @social_savannah @katiekrische @pauldowman @fnthawar @meetblume @hubblecontacts @CurologyUSA -In-person events (see OV for inspo)

-Highlighting customers (b/c they're likely to share a story about them- MeUndies example: litmus.com/scope/jw9elehp…)

-Quora/forums

-HAVE FUN AND GENUINELY CARE ABOUT YOUR PRODUCTS!

Thanks for tagging me, Matt, love these lil challenges.

@MattPRD @Shopify @gooderdle @kurtinc @AaronOrendorff @bartmroz @mattrb @kvlly @Emily_Hogo @rezakhadjavi @social_savannah @katiekrische @pauldowman @fnthawar @meetblume @hubblecontacts @CurologyUSA OH ONE MORE!

Have interesting packaging- even on the outside.

https://twitter.com/kdlafrance/status/1195076710615535616