So you're not really an individual b/c there's so many other people who's their circles are the same as yours
So maybe you only have two people who are in both your work and home circles.
So then you end up being the unique intersection of all these different like social groups that gives you meaning.
And what makes you unique is the fact that that mimetic code is not the same as anyone else's mimetic code.
What actually creates the potential of being an individual is the plurality of human organizations.
On the contrary, it's by creating a diverse range of communities--and fluid overlapping emergent identities-- that we actually enable people to be individuals in the first place
We consume things in a family--most of the things that like make it nice to be in San Francisco or not like features of my individual home, but features of the ambient environment around there that make it desirable to live there
There's just like no possible way that we can in this linear way that private goods wants to attribute it back to the individual.