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Two types of jobs: Opaque & Clear

Clear: It's clear what success looks like & steps to get there.

Opaque: Unclear what success looks like, & the road to get there is even murkier.

If we want more startups, we should turn founding a company from an opaque job to a clearer one.
Find people who are in this vulnerable stage of playing with an idea and give them positive motivation.

Sometimes, at the right time, you can nudge somebody just ever so slightly & it'll change their entire trajectory.
Arnold Schwarzenegger got catalyzed into this feedback loop because he won some stupid award at the local gym

Had that person at the local gym not been like we're going to give out an award to the a 14 year old, we wouldn't have had Schwarzenegger for better or worse.
That's how a lot of this kind of stuff starts: a fairly insecure overachiever accidentally stumbles into some positive feedback
You don't want it too easy

once astronauts leave Earth, & gravity is removed, their muscles atrophy, b/c it's too easy

The environmental stressor creates greatness

We're far from "too easy", &, to the extent there's fixed pool of founders, we're only at a fraction of that pool
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