Online dating market insights, courtesy of @SuperMugatu
"if you think about dating as liquidity & market transaction volume, there's more efficient pricing happening & ppl are getting married (if they choose) w/ way more information than any historical generation of ppl ever."
"if you think about dating as liquidity & market transaction volume, there's more efficient pricing happening & ppl are getting married (if they choose) w/ way more information than any historical generation of ppl ever."
Online dating leads to better outcomes, on average as a society.
More selection, more dating, more living together before getting married (try before you buy).
People probably have 10 or 15 times the amount of experience than they did two generations ago when they get married.
More selection, more dating, more living together before getting married (try before you buy).
People probably have 10 or 15 times the amount of experience than they did two generations ago when they get married.
No one in our generation will ever ask the question. "I wonder what else is out there?" You know what else is out there, and you're really tired of it.
The 18-25 y/o dating bracket is brutally competitive. By the time you're 35, you're tired. Novelty wears off. Time to commit
The 18-25 y/o dating bracket is brutally competitive. By the time you're 35, you're tired. Novelty wears off. Time to commit
And in some emerging markets, it's changed dating norms completely:
In some countries where women who aren't even allowed to go out by themselves are able to get access to thousands of potential dates (not just their inner circle), and decline them with no social/physical risk
In some countries where women who aren't even allowed to go out by themselves are able to get access to thousands of potential dates (not just their inner circle), and decline them with no social/physical risk
Online dating market is huge from business POV:
Some people are like, Well, every time it works, you get out of the app. And I'm like, Yeah, but how many relationships work and how many new people come into the pool every day? And how many people are not on online dating yet?
Some people are like, Well, every time it works, you get out of the app. And I'm like, Yeah, but how many relationships work and how many new people come into the pool every day? And how many people are not on online dating yet?
In fact, the fastest growing cohort online dating right now is 50+ yrs old
They're going to get to a point where it's going to get a lot more efficient around & and I also think it's going to serve you up opportunities: here's a good date idea, here's a ticket, here's an event.
They're going to get to a point where it's going to get a lot more efficient around & and I also think it's going to serve you up opportunities: here's a good date idea, here's a ticket, here's an event.
There will also be apps that continue on with you after the first date, acting as sort of a concierge or relationship coach (e.g. relationshiphero.com)
over time, you're going to be able to put an astonishing level of specificity into what you're looking for.
"people get mad about this but these apps are going to match people on every possible parameter, period."
"people get mad about this but these apps are going to match people on every possible parameter, period."
Online dating has also impacted match-making.
if you introduce one of your friends to another friend, they start dating, it turns out poorly. That's bad for the social group
And historically, that was a risky, but positively skewed bet, b/c you could form alliances. But now...
if you introduce one of your friends to another friend, they start dating, it turns out poorly. That's bad for the social group
And historically, that was a risky, but positively skewed bet, b/c you could form alliances. But now...
Because there's so many dates available, and the overall relationship success rate is down because the opportunity cost is zero, people are not doing introductions anymore, because there's only that downside skew (this isn't the case professionally)
If you want to go much much deeper, read this: gallery.mailchimp.com/2506bda6ca9a8b…
