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Different communication approaches will have varying degrees of effectiveness for an array of calls to action.

Billboards, radio spots TV ads, newspaper ads, phone calls, door knocks and postcards are not all equal in getting voters to register, or enroll in VBM, or to vote.

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But, because getting volunteers to write postcards is easiest and doesn’t cost the organizing group, we see it being picked more and more often without regard to effectiveness.

When the organizing group moves the cost burden to volunteers, they can afford to care less...
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...about the results. Because any result is good when it’s “free” to them.

Eventually volunteers will become savvy consumers of the activism opportunities. In the meantime, it frustrates me to no end to be on a call with someone who, in the face of numerous logical...
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...arguments and other proven alternatives for the specific call to action maintains they’re going to go ahead anyway.

Just because volunteers will sign up to help and you don’t have to spend your own money isn’t a reason to proceed.
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Organizers are stewards of volunteer time and, in this case, volunteer postage. It is the height of irresponsibility to knowingly ask volunteers to spend their time and money on a project where the yield doesn’t justify the expenditure from your own budget.

#DoTheRightThing
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