Thread by @5tephenBrooks

@sidseth96 and I created #TaglineRoulette for people in the planning and creative communities that want to connect and practice our craft by working on briefs that are fun, push our brains to think in unexpected ways and serve as a distraction during these challenging times.

The idea is simple. Choose a famous tagline, pair it with a brand outside the category and create a strategy for the new brand and tagline combination which solves an actual business challenge and consumer problem.

We chose the Snickers tagline “You’re not you when you’re hungry and paired it with LinkedIn. It was quite a challenge, but we really enjoyed the process and we hope you do too.

We’ve also teamed up with four amazing creatives (Kylie George, William Bragg, Zachary Kaplan, Brittany Nilson Keller) who are currently designing a campaign based on our creative brief and tagline.

Our Zoom calls have been going great and we’ll be sharing the results soon.

We wanted to make this exercise in lateral thinking super easy for people to practice.

We created two roulette wheels for you to spin. One generates a tagline, and the other generates a brand you can pair it with.

bit.ly/pick-a-tagline

We'd love to see your work! Make sure to #ShowYourStrategy on Twitter and tag us @sidseth96 and @5tephenBrooks

bit.ly/pick-a-brand

This Saturday from 3:00pm (EST) @sidseth96 and I are running a Facebook livestream on @markpollard’s Sweathead Facebook Group.

We want to help you create one of your own and connect with strategists across the world that want to collaborate on projects like this. 🌎🤝

This exercise was inspired by @markpollard and @juliancole’s Live Action Strategy, @faris and @rosieyakob’s Genius Steals, @marcodel_valle and @minimalstrat’s strategy challenges, and @rachelmercer and @LeShann’s advice to put creative thinking out into the world. Thank you all