Thread by @BobKoinonia

#MAGAJobSearch
Hi. I'm a 30+ yr exp. Corp. Recruiter.
Ever find yourself in a job posting "black hole" w no return on ur efforts? I have an "unconventional" solution called, in our biz, "reverse MPC (most placeable candidate) marketing", in this case, YOU.
Here's how it works..

Step 1) Create a "Search Universe" of target Companies.
This presumes u know your skillset, have a resume, ref's, etc. & also know precisely where you want to live & where you fit, perfectly, in your discipline, & Industry Sector.
Google & LinkedIn are ur friends. 20 will do.

Step 2) Populate Search Universe
Fill a Data Base/Contact Mgr/CRM (ACT has integration w Office Suite, no I don't have an interest). Outlook will suffice but something with "funnels" & graphs is perhaps infinitely better to help you manage your upcoming campaign. Use LinkedIn &

Pop. Search Universe Cont'd..

& Company Websites.

Note: On using LinkedIn.
80-90% of professionals have a profile of some kind. It's a total goldmine.
How 2: If you're already "Linkedin" w everyone in ur 2nds & 3rds in your chosen S.U., ur good. If not, pick out ppl who r NOT

Pop. S.U. Cont'd.. LInkedIn
who r NOT from among your list of 20 companies, or 40 companies (don't try more than 50 total). Why? Because we're not yet ready to ALERT them, particularly if the S.U. may reside outside your existing network, albeit perhaps as 2nd's & 3rd's already.

Pop. SU Cont'd - L.I.

No, as you look through LinkedIn, send out invites to ppl among closely related industries ie: trades, contractors that ENVELOPE your chosen Search Universe. Do NOT send a note but just standard invite, why? For them it's a gambit, even if they don't know u

LinkedIn Secret Cont'd
They are, particularly these days, likely to just accept it automatically without ignoring & then clicking on "I don't know Bob" the # of which @LinkedIn are quite liberal in allowing & who MAY stretch it a little further (without forcing them to req email)

Cont'd
Whereas, if you ad a custom intro note, if they don't know you, you're introducing other variables unnecessarily (@ScottAdamsSays).
When any mere two or three (if over 500 connections) accept your invite - you're "Linked-In!" & voila that whole network pulls everyone into

your 2nds & 3rds from among your target companies, with none of that hidden "LinkedIn member" returns you would have gotten otherwise. If S.U. involves a physical relocation, just use the Filter feature on LinkedIn.
NOW you're ready to populate your Search Universe & Database

Q&A But what if I don't have an existing LinkedIn profile?
A: Either make one while brushing up your resume, or for now, just rely on the info you're able to gather from their websites including in most cases, a listing of the company's leadership! That's the other half!

Final Notes RE: Populating Your Search Universe.
By now anxiety if probably already building in many regarding the "end game" here of actually contacting all the target hiring managers in ur S.U.. Fear not! That comes later. Your creation & populating of your S.U. is FUN!

re: Strategic S.U. Pop of Hiring Leaders cont'd
It's FUN! Doesn't require that you reach out to them, yet, maybe in a week or two when this project is all wound up like a coiled spring! Key: This is ACTUALLY the "heavy lifting" in conducting this reverse MPC marketing search camp

FILL SEARCH UNIVERSE WITH DATA & INFO
For still MORE "phone avoidance behavior" (what we Headhunters call it), take the time to copy-paste over vital pieces of info. from the company websites, LinkedIn profiles, company news items you could cite when making contact, etc, mor FUN!

Step 3) Prep for human-2-human contact (with Social distancing recco's in place of course).
Obtain everyone's CELL PHONE #, by calling into their reception (with many co.s still functional) & asking for it (without explaining why) & EMAIL ADDRESS or [e-mail] prtcl

Step 5) Imagine, & CREATE, your human2hhuman, person-2-person MPC (you) Marketing Campaign. DO NOT spam email it! Mistake!
Instead, think about your intro, putting yourself in their shoes & how authentic it needs to be to have the desired impact? Try different approaches.
TIP

Step 6) DATE W DESTINY. Pick a Date for EXECUTING on your campaign to get in touch with all these people while working referrals among them. Now (these days) is the IDEAL time to be doing this. People are ripe for ACTION, any action! You will be, on the whole, very well received.

Step 7) Looking for a Job IS a Job! And it's FUN!
If you can put in a few hours a day on your campaign for up to 30 days, with wkends off, while running the whole thing through your contact manager on computer & phone if/when/as needed (there's an app for ACT) - you WILL succeed!

Extra Notes

Note how you are not applying to/FOR a "job" (necessarily) & that you are now @ CAUSE in terms of who you CHOOSE to work for & with?!

You don't NEED any job! They, the company, need YOU to do what you do best as TALENT! If A says no, onto Co. B! On to C. etc.

TIP!

TIP! Cont'd If you r the least bit anxious re: the execution phase of ur Campaign - while building your S.U. of Co.'s - be sure to add a few that you're not nearly as interested in, prioritize your list from top 2 bottom best to worst, & START @ THE BOTTOM until u get into it! 😆

Q&A 👋
I'd be MORE than happy to answer ANY questions anyone might have (there are no stupid questions, er not really) ie: dealing w gatekeepers, when to leave a voicemail message, what to say, when to send an email, when to send an Inmail on LinkedIn instead, getting thru, etc.

Happy Hunting!
May u be blessed!
Be careful though or you might be suprised 2 discover that the DREAM job u were wanting might have been among the firms you started with that you didn't care about! God often works in mysterious ways. Serendipity will flow 4 u if ur moving... >

@threadreaderapp "unroll"

Final thought.
If you say move somewhere & find yourself with the wrong company or people (God forbid) - you'll be PERFECTLY positioned to move to one of their competitors in the same region!
Non-competes don't hold water mostly since ppl r FREE to render their services 2 any1.

Invites to CONNECT with your LinkedIn Network.

Sorry I guess this was Step 4) - doesn't matter you get the idea!

Note - by direct "human to human" contact - I'm talking about speaking with them on the phone, initially, not trying to meet them in person right away. Needed more context than provided, especially with the elbow bump gif.

Q: Should I try cold calling them out of the blue? or try an email first to set up a call?

Yes. Whatever it takes to make a direct human connection DHC. That's KEY to this working wonders for you.

Doesn't have to be in person - but it CAN end up in the form of a meeting in person (with social distancing guidlines in place if needed).

Some people may protest & say that this "dream job" has to be already requisitioned & approved, posted & advertised to really exist - why would I bother people who aren't actively looking for me in particular? Shouldn't I stick to Monster & Indeed? It's competitive & my app falls

into an HR inbox black hole of resumes & applicants where I'm just a # & an electronic piece of paper, sure, but what else can I do? You're mistaken This the reason 4 this thread 2 empower you & put you @ cause & choice, instead of the other way around as a "thing" of some kind.

It's a faulty paradigm, rather HR-like, that doesn't understand how Hiring Managers think or what THEIR priorities are in the midst of a War for Talent.
Job board search is just gravy at most, on this, the meat & potatoes.

Still others will presume that they need to know someone or be in a position to have a referral and name drop. Also - FALSE!
Advanced rapport can be established within a MINUTE or 30 seconds of direct human contact on introducing yourself to someone you've never spoken before.

My own intro script begins with

_____? "Yes?" John, my name is (Bob Koinonia).

You & I haven't spoken before, so let me explain who I'm with & why I'm calling.. (which drives their curiosity, & is a gracious & perfectly reasonable thing to say ie: you don't have to wonder).

While others use what I call the "hunt & peck" strategy, 1 here, 1 there, try this, try that, maybe get a referral, apply to this posting & that posting. NO!
It's a systemic, methodological CAMPAIGN whereby, within your Search Universe, you'll be @ the right place & the right

time, by being literally everywhere at once among your target companies & they'll sense it too, that if they don't jump on you quickly, the next company WILL. You will have options, while beating out everyone else who may be in line for their resume application to be considered..

which doesn't mean that you won't still have to circle back & go through that process, except you'll have CONTACT & the ability to follow up & they'll watch for it, especially if they liked you on the phone, however brief the conversation may have been.
Forget about job postings

thus, the reason

Job Posting.
You apply. Something, or nothing, happens. You get short-listed! Yay! Then invited for an initial "interview" (they don't court or woo u). Wow! Then, u beat out everyone else & GET THE JOB! only to discover a month in that the boss is a micro-manager/tyrant! Get it?

Systematic.

without forcing YOU to require their email address to send them an invite to connect. That's bad if LinkedIn cuts you off, but it won't happen, since it's only a few you're hoping to get an invite acceptance from & they will come in. Don't send more than 20 at a time to be safe?

sometimes i get a tiny laugh 2 that little trick, as I present it mirthfully, or they say - hi, or ok, or, nothing at all & that's fine too, what can you do at that point but proceed to explain yourself & the purpose of your call. Here talk about what caused co. to stand out 4 u.