/Thread/ How #PremierLeague shirt sponsors have changed. Data POWA analyses shirt sponsorship trends in England’s top flight football league. Once small and local, now sponsors are multinationals. In the late 1990s tech and telecoms companies predominated; then financial 
@POWAindex @utdarena @MUFR_ @iemadAFC @ChrisWheatley_ @MaaxiAngelo @mjshrimper @OsmanZtheGooner @theesk @arsenalbarclays and insurance firms muscled in. Since 2005, when gambling laws were liberalised, betting firms have worked their way up the league. This season they sponsor 45% of teams. The average size and type of the business sponsoring each tier of EPL teams has changed dramatically.
@POWAindex @utdarena @MUFR_ @iemadAFC @ChrisWheatley_ @MaaxiAngelo @mjshrimper @OsmanZtheGooner @theesk @arsenalbarclays During the 91/92 season #ManUnited, #Arsenal and #Chelsea were all sponsored by electronic brands. Nowadays, the likes of Arsenal and #ManCity are both sponsored by global airlines, with #Liverpool and #Tottenham choosing to take financial service companies as their lead partner.
Smaller regional businesses have been almost entirely priced out of the market, replaced by large/growing businesses seeking a global audience.
Financial services have been present since the new millenium, sponsoring at least 10% of the top flight’s teams since 01/02 (with a peak of 30% in 11/12).
There has been enormous growth for betting companies on EPL kits since the 04/05 season, starting with Middlesbrough’s partnership with 888-com. Two years later, another two teams had joined them – Aston Villa with 32red-com, and Blackburn Rovers with bet24.
Automotive companies are the only businesses to sponsor shirts both in the 91/92 First Division season and the 21/22 Premier League season.
There were a few “one appearance only” industries within 10-year segmented data, including ‘publications’ (Leeds United, 91/92, Yorkshire Evening Post), ‘energy’ (Ipswich Town, 01/02, TXU Energi) and ‘video games’ (#Arsenal, 01/02, Dreamcast/Sega).
.@dataPOWA1 sponsorship deal tracker records Manchester United’s partnership with Chevrolet as the most expensive partnership in the league. Manchester City (Etihad), Liverpool (Standard Chartered), Chelsea (3) and Arsenal (Emirates) all hold roughly similar deal values.
@dataPOWA1 In terms of sleeve sponsorships, Manchester United (Kohler), Chelsea (Hyundai) and Arsenal (Visit Rwanda) come out on top #SportBusiness
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