Thread by @Lu_Class_

#Adidas has reported a massive fall in net income from continuing operations: from €631 million registered in the first quarter of 2019 to only €20 million in the first three months this year. Due to the coronavirus, more than 70% of Adidas stores had to be shut down via KPMG

TOP5 clubs with the biggest kit deals (only #Adidas)

1⃣ #RealMadrid €120m a year
2⃣ #ManchesterUnited €94m
3⃣ #Bayern €90m
4⃣ #Arsenal €76m
5⃣ #Juventus €51m

Thirteen clubs generated agreements income of a total of approx. €470m. Only 5 clubs absorbs 91% of the total

Avg. €36m/club. Most deals between kit suppliers and teams are ranging from 5 to 10 yrs. The biggest rivalry in this business is the one between two gigantic brands Nike & Adidas. The American & German corporation are constantly battling for deals with the world’s biggest clubs

Recently, #Adidas extended its kit supplier deal with Real Madrid, which will see Los Blancos earn €120m annually for the upcoming 12 seasons. According to reports, Adidas will have their own shop at the new Santiago Bernabeu, which is expected to be the largest worldwide

Adidas became a Real Madrid sponsor in 1998 and the club have enjoyed major success during the length of their partnership. For several years, Adidas's highest sponsorship agreement was the agreement with #ManUtd. #MUFC signed their current kit deal with Adidas back in 2015 for

£750m (€940m) over 10 years after switching from Nike, who had been the club's sponsors for 13 years. #ManUtd would stand to lose out on significant sponsorship revenue through Adidas should they fail to qualify for the Champions League this season, it has been revealed

#Bayern Munich have renewed their kit sponsorship with Adidas for a further 10 years until 2030. The German champions have enjoyed a long partnership with the sportswear giant and the latest deal is reported to be worth €900m or €90m a year

At £65m (€76m) a year #Arsenal's Adidas deal around the same as what #Chelsea earn from Nike (£60m) partnership and double what Gunners got from Puma. Nike and Puma have also previously made kits for Arsenal. The agreement will be valid for 5 years until 2024

#Nike was the manufacturer for Arsenal’s “Invincibles” season, when it went an entire league campaign unbeaten in 2003-04. The deal was worth only £8 million a year at the time

A year and a half ago, #Juventus announced a renewed deal with Adidas. The contract, which will run from 2019 to 2027, is worth €51m a season. The rights fee does not include additional royalty payments to be paid on exceeding a threshold of sales and sports performance bonuses

But #Juve's consistent success on the field and £100m signing of Cristiano Ronaldo has boosted their commercial appeal so the new eight-year deal is worth €408m altogether #SportBusiness