/Thread/ #FCBarcelona have been on the hunt for a new sponsor for the past few months. The current sponsorship deal with Rakuten ends at the end of the current season and will not be renewed. At the start of the season, Rakuten reduced the sponsorship fee from €55m to €30m.
@fcbusiness @SBI_Barcelona @muradahmed @Fernandopluri @amirsomoggi @SportByFort @Prof_Chadwick @barcagalaxy @JColagrossiNeto @RafaelH117 With the Blaugrana club looking to increase their revenues and turn their dire financial situation around, the front-of-shirt sponsorship has been identified as a key area where they could make some key improvements.
@fcbusiness @SBI_Barcelona @muradahmed @Fernandopluri @amirsomoggi @SportByFort @Prof_Chadwick @barcagalaxy @JColagrossiNeto @RafaelH117 As you may know EFE, one of them came from a ‘cryptoexchanges’ company and the other from an Indian company dedicated to online education, the two over €55m per year.
@fcbusiness @SBI_Barcelona @muradahmed @Fernandopluri @amirsomoggi @SportByFort @Prof_Chadwick @barcagalaxy @JColagrossiNeto @RafaelH117 The cryptoexchange company is one of the three largest in the industry and has come to offer €70m plus a 20% bonus based on the performance of the first men’s football team.
@fcbusiness @SBI_Barcelona @muradahmed @Fernandopluri @amirsomoggi @SportByFort @Prof_Chadwick @barcagalaxy @JColagrossiNeto @RafaelH117 With better eyes, Laporta received an offer from an Indian company dedicated to online education which this summer went as far as offering €58m plus a 15% bonus and which corresponded to the values defended by the Barça club.
@fcbusiness @SBI_Barcelona @muradahmed @Fernandopluri @amirsomoggi @SportByFort @Prof_Chadwick @barcagalaxy @JColagrossiNeto @RafaelH117 But Barça is exploring a path that Josep Maria Bartomeu’s board had already attempted two years ago. A part of the Barça club executive is interested in an investment fund owned by the Saudi government that contributes €100m! per year for #sponsorships.
@fcbusiness @SBI_Barcelona @muradahmed @Fernandopluri @amirsomoggi @SportByFort @Prof_Chadwick @barcagalaxy @JColagrossiNeto @RafaelH117 The option is encountering much reticence within the club, as the recent General Assembly approved the inclusion in the Statutes of the commitment to combat gender discrimination, homophobia, sexism and racism, values which is believed would not be in the line of this sponsorship

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Łukasz Bączek

Łukasz Bączek Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @Lu_Class_

13 Aug
/Thread/ How #PremierLeague shirt sponsors have changed. Data POWA analyses shirt sponsorship trends in England’s top flight football league. Once small and local, now sponsors are multinationals. In the late 1990s tech and telecoms companies predominated; then financial Image
@POWAindex @utdarena @MUFR_ @iemadAFC @ChrisWheatley_ @MaaxiAngelo @mjshrimper @OsmanZtheGooner @theesk @arsenalbarclays and insurance firms muscled in. Since 2005, when gambling laws were liberalised, betting firms have worked their way up the league. This season they sponsor 45% of teams. The average size and type of the business sponsoring each tier of EPL teams has changed dramatically.
@POWAindex @utdarena @MUFR_ @iemadAFC @ChrisWheatley_ @MaaxiAngelo @mjshrimper @OsmanZtheGooner @theesk @arsenalbarclays During the 91/92 season #ManUnited, #Arsenal and #Chelsea were all sponsored by electronic brands. Nowadays, the likes of Arsenal and #ManCity are both sponsored by global airlines, with #Liverpool and #Tottenham choosing to take financial service companies as their lead partner.
Read 10 tweets
6 Aug
Why did #Messi leave #FCBarcelona? It paints a striking picture. FCB & Real Madrid have ballooned their wage bills in recent seasons and are now not only having to trim the fat, but hack off some meat too. The financial hole they're in means FCB salary limits fall to a 10-yr low ImageImage
@mjshrimper @RafaelH117 @SBI_Barcelona @lasource75006 @Jon_LeGossip @parisunited6 @City_Xtra @cityreport_ @utdarena @EiFSoccer Just when it seemed as if it was only a matter of days or even hours before there would be a long-awaited announcement of free agent Messi rejoining FCB on a new deal, the club announced just eight days before the start of a new league season that Messi would not be returning
@mjshrimper @RafaelH117 @SBI_Barcelona @lasource75006 @Jon_LeGossip @parisunited6 @City_Xtra @cityreport_ @utdarena @EiFSoccer Barcelona’s statement says, in no uncertain terms, that the club and player wanted to do a deal - reports in recent weeks stated that Messi was prepared to take a 50% reduction in salary to make it happen — but league regulations made it an impossibility
Read 5 tweets
15 Jan
/Thread/ Continuing its long association with #ManchesterUnited, @apollotyres recently extended ‘Official Global Tyre Partner’ status with a parallel association with the company’s Vredestein tyre brand. The move is part of a wider growth strategy for the @Vredestein brand across
the Europe and North American markets. The Vredestein Tyres brand is visible on the pitchside advertising boards at #MUFC home games. Additionally, the company says, once circumstances permit, consumers and business partners will experience the partnership across social platforms
in-store imagery, consumer competitions to win MUFC signed merchandise and tickets to visit Old Trafford, as well as providing unique access to Manchester United Soccer Schools. The convergence of the Vredestein Tires brand with FC is not surprising, Apollo notes, since they have
Read 13 tweets
7 May 20
#Adidas has reported a massive fall in net income from continuing operations: from €631 million registered in the first quarter of 2019 to only €20 million in the first three months this year. Due to the coronavirus, more than 70% of Adidas stores had to be shut down via KPMG Image
TOP5 clubs with the biggest kit deals (only #Adidas)

1⃣ #RealMadrid €120m a year
2⃣ #ManchesterUnited €94m
3⃣ #Bayern €90m
4⃣ #Arsenal €76m
5⃣ #Juventus €51m

Thirteen clubs generated agreements income of a total of approx. €470m. Only 5 clubs absorbs 91% of the total
Avg. €36m/club. Most deals between kit suppliers and teams are ranging from 5 to 10 yrs. The biggest rivalry in this business is the one between two gigantic brands Nike & Adidas. The American & German corporation are constantly battling for deals with the world’s biggest clubs
Read 11 tweets
21 Nov 19
#ManchesterUnited’s long-standing relationship with Chevrolet, at £64 million, is the most lucrative shirt sponsorship deal in the Premier League. From the US automotive brand’s perspective, the agreement looks less attractive in view of #MUFC’s brand value declining since 2018
@utdxtra @utdarena @fcbusiness @utdreport @sistoney67 @MUFR_ @MUnitedFR @FlexUTD @UnitedPeoplesTV #ManUnited is the Premier League club most often perceived as having a rich heritage and history, coming behind only the top Spanish clubs and #Bayern Munich.
These factors are the driving force behind the rewarding partnerships that the brand attracts – at first look Chevrolet
@utdxtra @utdarena @fcbusiness @utdreport @sistoney67 @MUFR_ @MUnitedFR @FlexUTD @UnitedPeoplesTV seems an unusual sponsor, considering its target markets compared to the markets that Manchester United gives access to – but it is the associations with globally recognised heritage that makes the #sponsorship worthwhile. The role that shirt sponsorships can play for commercial
Read 36 tweets
20 Oct 19
One of PL's £1bn games (£1.082bn) in combined club revenues. #LFC doing rather better in profit terms over latest 5yr (14-18) of accounts than #MUFC (15-19). #Liverpool's financial improvement under FSG ownership and #ManUnited's declining cumulative economic profit trend #MUNLIV
@fcbusiness @utdarena @utdxtra @MUFR_ @ManDevilsUtd @MUnitedFR @FalseFMatt @DrRob_Wilson @Lasciencedufoot @vysyble #LFC's position may improve further following successful 18-19 UCL campaign. Third graphic shows comparative (and latest) revenue and economic profit profiles. #ManchesterUnited runs 2014-19, #Liverpool runs 2014-2018 #MANLIV #MUNLIV #MUFCLIV #SportBusiness
@fcbusiness @utdarena @utdxtra @MUFR_ @ManDevilsUtd @MUnitedFR @FalseFMatt @DrRob_Wilson @Lasciencedufoot @vysyble Last month, #ManUnited, which for many years has been among the world’s highest earning clubs, projected that revenues would be £560m-£580m this season, the first fall in income for more than a decade
Read 5 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!

:(