/Thread/ #FCBarcelona have been on the hunt for a new sponsor for the past few months. The current sponsorship deal with Rakuten ends at the end of the current season and will not be renewed. At the start of the season, Rakuten reduced the sponsorship fee from €55m to €30m.
/Thread/ How #PremierLeague shirt sponsors have changed. Data POWA analyses shirt sponsorship trends in England’s top flight football league. Once small and local, now sponsors are multinationals. In the late 1990s tech and telecoms companies predominated; then financial
Why did #Messi leave #FCBarcelona? It paints a striking picture. FCB & Real Madrid have ballooned their wage bills in recent seasons and are now not only having to trim the fat, but hack off some meat too. The financial hole they're in means FCB salary limits fall to a 10-yr low
/Thread/ Continuing its long association with #ManchesterUnited, @apollotyres recently extended ‘Official Global Tyre Partner’ status with a parallel association with the company’s Vredestein tyre brand. The move is part of a wider growth strategy for the @Vredestein brand across
the Europe and North American markets. The Vredestein Tyres brand is visible on the pitchside advertising boards at #MUFC home games. Additionally, the company says, once circumstances permit, consumers and business partners will experience the partnership across social platforms
in-store imagery, consumer competitions to win MUFC signed merchandise and tickets to visit Old Trafford, as well as providing unique access to Manchester United Soccer Schools. The convergence of the Vredestein Tires brand with FC is not surprising, Apollo notes, since they have
#Adidas has reported a massive fall in net income from continuing operations: from €631 million registered in the first quarter of 2019 to only €20 million in the first three months this year. Due to the coronavirus, more than 70% of Adidas stores had to be shut down via KPMG
TOP5 clubs with the biggest kit deals (only #Adidas)
Thirteen clubs generated agreements income of a total of approx. €470m. Only 5 clubs absorbs 91% of the total
Avg. €36m/club. Most deals between kit suppliers and teams are ranging from 5 to 10 yrs. The biggest rivalry in this business is the one between two gigantic brands Nike & Adidas. The American & German corporation are constantly battling for deals with the world’s biggest clubs
#ManchesterUnited’s long-standing relationship with Chevrolet, at £64 million, is the most lucrative shirt sponsorship deal in the Premier League. From the US automotive brand’s perspective, the agreement looks less attractive in view of #MUFC’s brand value declining since 2018
One of PL's £1bn games (£1.082bn) in combined club revenues. #LFC doing rather better in profit terms over latest 5yr (14-18) of accounts than #MUFC (15-19). #Liverpool's financial improvement under FSG ownership and #ManUnited's declining cumulative economic profit trend #MUNLIV