Thread by @apurvnagpal

Given my love for #travel, thought I'd compile a thread of some of the best #tourism ads I've seen over the years

Am keeping it restricted to #PrintAds, and only those by #tourismboards, whether national, state or city

Hope you enjoy it 🙂🥂 and are inspired to travel

We could warm up with #Australia's 'So Where The Bloody Hell Are You' campaign, which turned a lot of heads thanks to it's choice of wording and, of course, the stunning visuals
Politeness can be over rated, eh @Australia 🖖🏾

As far as accidental tourism ads go, #Banff in #Canada capitalized on a squirrel photobombing a couple's pic and made him their mascot, even creating a Twitter id for the little fella and featuring him in a whole set of ads

Nicely done @banfflakelouise @Canada

#Kerala in #India capitalized on it's stunning, verdant scenery and along with the slogan 'God's Own Country' created some beautiful, nature focused ads

This one is probably my favourite of the lot @KeralaTourism @incredibleindia

While this one isn't a #printad, it's just too cool to not feature

#CanaryIslands hired folks to use felt pens & anti freeze agents to scrawl these inviting messages on windows in #London transport. If that doesnt make you catch the next plane, nothing will 😁 @gctourism

Riding high on featuring in the #LordOfTheRings movies, #NewZealand made a series of innovative ads capitalizing on that fact. And yes, the gorgeous, natural landscapes helped too 👌 Nicely done, @PureNewZealand

How about a series of ads that position the country as 'Not For Tourists' ? Got your attention, didn't it ?

#Panama took this unusual theme to get folks to come over, with some beautiful accompanying visuals

Loved it, @Vitirina_Panama @Panama_UN

Not sure the tourism board had anything to do with it but a vintage travel poster for #Rio was just too beautiful not to feature #Brasil #Brazil @riodejaneiro (one of my fav cities in the world🤗)

The @VisitBrasil 'Come, Celebrate Life' campaign isn't bad either

#Rajasthan #India took the unusual approach of looking at individual #travellers and their stories

Coupled with a simply amazing #logo (hats off to the designer, is it by @OgilvyInd ?) that captures the essence of the desert state, this works and how @my_rajasthan

'More Fun In The #Phillipines'

Taking normal, everyday situations and showing how it's a lot more fun in the #islands nation, these ads are so evocative (remember Ms Phillipines answer - when asked how many islands are there in the country - she quipped 'High Tide or Low Tide😁)

Does #Jamaica really need ads to invite folks over ?

With many island nations across the world vying for #tourists, @tourismja came up with these cool visuals which definitely made you look again 😎. And hopefully hop on an airplane and 'Get All Right'

That's it for now

Hopefully, some of these inspire you to begin traveling again. Do share any of your favourite ads as well !

Stay safe and follow all the health guidelines, wherever you do travel to

Cheers 🥂✈️